How much do SEO services cost?
Monthly SEO services can range anywhere from $1,000 to $3,000 a month or higher depending upon the scope of your project and desired outcome.
For any modern business, SEO is essential to success. Everything is on the Internet today, so businesses have to have a strong online presence. Authority within search engines gives sites the ability to get seen by more people as well as convert more visitors into customers. At this point, you probably already understand the importance of SEO however you may still be wondering about the some of the specifics around cost.
- how much does SEO cost for a website?
- Why does SEO cost so much?
- What is involved in an seo campaign
These are all common questions clients ask when considering SEO pricing variables.
“SEO services range from being cheap, affordable, and flat out expensive. Depending on your type of business, the price of SEO can greatly vary.”
Honestly, the price tag for your specific SEO needs can vary depending upon the specifics of your campaign. To understand what is considered a reasonable price it helps to understand the structure of your specific SEO services.
SEO services can be paid for in monthly retainers, hourly rates, and project-based fees. Also, some SEO services offer a Pay For Performance type of pricing. Each method has its own pros and cons as well as different pricing models.
Monthly SEO Retainers
A lot of clients prefer to pay for their SEO services on a monthly retainer. But how much does SEO cost per month? If your business is looking for a long-term partnership, then monthly SEO services are favorable. This option is most often chosen when companies want to have a dominating online presence but can’t yet justify a dedicated in-house employee.
The advantage to monthly SEO retainers is the simplicity of it. It is easy to let someone else manage your campaigns and get results without having to worry about learning the ins and outs of digital marketing.
Many companies like the fact that they can spend their time performing other tasks rather than worrying about the intricacies of SEO. Additionally, paying monthly retainers requires clients and agencies to work with each other for longer periods of time. Rather than a simple one-and-done deal, the agency continues to work on your behalf month after month. This builds a better relationship between clients and agencies because as time goes on, the amount of trust between the two increases.
How much does SEO cost?
Monthly services that are reliable often between $1,000 to $3,000 a month although with some enterprise level agencies you can expect to pay upwards of $10,000 plus.
For more data points check out the SEO Pricing case study done by MOZ which showcases pricing data of over 600 sen agencies.
While a grand or more may sound like a lot keep in mind that this is roughly the same amount as adverting on TV or on a freeway billboards but unlike those channels, digital marketing traffic and leads can be captured and quantified for actualized ROI.
Hourly SEO Rates
“Hourly SEO rates usually cost between $75 to $150 per hour”
They are best used if you are personally trying to run an SEO campaign but need supplemental support. This payment model is most often associated with single SEO projects such as audits or consulting. The advantage to using hourly rates is that you know exactly how much you are paying. Also, you are only paying for the amount of time being spent on your project.
Predicting the cost of your SEO service is easy when you pay hourly rates. You can simply factor together how many hours are worked and how much you are paying an hour to figure out the total price.
Considerably the biggest downfall of this method of payment is that SEO projects can take much longer than expected. With SEO It can take up to 6 months to see results. You do the math, that adds up to a lot of hours. While this method might be easier to track, you will most likely end up paying more for less as compared to monthly management.
Project-Based SEO much like it sounds is a one-time payment made for the completion of an entire SEO project. It has been proven to be simple and effective. You can avoid the build-up of hourly costs while still remaining free of any long-term services. When you pay for an SEO project up front, you know exactly what you are paying for. The service will get completed within time and you won’t pay another dime. An SEO project-based service can cost anywhere between $1,000 and $7,500 and usually span a few months.
While project-based pricing is enticing you could end up paying more than what it is worth as SEO is usually something that needs to be maintained continually. Another issue with this payment model is the lack of flexibility. Project-based fees come with contracts that have strict outlines for payments and due dates. If you ever need to change the scope, then chances are you will have to pay more money to do so.
Pay for Performance SEO
Pay for performance is a relatively new method of payment for SEO services. Essentially, you will only pay for the service only if there are results. This method is especially good for startup businesses that want to establish an online presence and who are open to creative financing options like revenue sharing. Pay for performance is great if you want definite results but lack the capital.
Why do SEO services cost as much as they do?
Surely you have noticed that SEO is not easy to understand. If you are unfamiliar with SEO, it can take years to learn all of the ins and outs and even with that it’s constantly evolving. What worked yesterday might not work tomorrow. Furthermore, becoming a professional in SEO can take even longer. Because learning SEO and being able to use it to your advantage takes a great deal of time, it is much easier to hire someone to do it for you. This demand for SEO services is one of the reasons that it costs as much as it does. Although, the cost is worth it because the results can literarily propel a business into successes it takes a lot of hard work and dedication.
SEO services usually only cost what they are worth. The more expensive services can get you better results, but they might not be what is best for your specific business. A good price range for a reputable SEO service is anywhere between $1,000 and $3,000 per month. If your business is serious about building traffic and converting visitors into customers, then the cost is well worth the investment.
Enleaf’s SEO Services
Enleaf’s internet marketing services are competitively priced. Our reputable SEO services have been trusted by numerous small to medium size business. The monthly price varies from $999 to $1,500, but the pricing is tailored based on your business and how long you have been online. Compared to similar services, their work is on par if not better than much of the completion out there.
Every business should already understand that SEO is vital to successes online. If you have not invested in SEO then now is the time to get started. Contact us for a free consultation.