The title tag is an element of HTML that specifies a web page’s title. Title tags get displayed in the SERPS (search engine results pages) in the form of a clickable headline for a specific result. They are important for SEO, usability, and social sharing. A web page’s title tag is intended to be a concise and accurate description of the content on a page and should help searchers anticipate what they will find when they click on your listing.
What makes title tags so important is they play a role in helping users (and search engines) understand what your web page is all about. They are also often the first impression a visitors has of a web page.
There are three key places where title tags are used: (1) web browsers, (2) search engine results, and (3) social networks.
A title tag is displayed in the top part of the web browser and performs the role of a placeholder, particularly for individuals who have numerous browser tabs open at the same time. Easily recognizable and unique titles that have important keywords close to the front to help to ensure that user come back to your page.
The title tag determines the display title in the SERPs (Search Engine Results Pages) and is a visitor’s initial experience of your website. Even when your website ranks high in search, a good tile can still be the make-or-break factor when it comes to determining whether or not a person will click on your link and visit your website.
There are some external websites (social networks in particular) that use your title tags in order to determine what should be displayed when your page is shared.
Remember that some social networks (including Twitter and Facebook) have meta tags of their own, which allows you to specify titles that are different from the main title tags you use. That makes it possible for you to optimize for each of the networks, and offer longer titles where and when that may be beneficial.
A meta description is an attribute of HTML that offers a brief summary of a specific web page. Google and other search engines frequently will display the meta description – usually up to 160 characters in length – in their search results. They can greatly influence the click-through rates of users.
Although meta description tags are not tied directly to search engine rankings, they are very important in obtaining click-through from the search engine results pages. The short paragraphs give an opportunity for the webmaster to advertise their content to searchers and gives the searcher the opportunity to decide whether or not the content is relevant to what they are looking and contains the information they are searching for with their search query.
The meta description of a page should read in a non-spammy, active, and natural way. It should use keywords that are being targeted by the page and also create a description that is compelling and will entice a searcher to click it. The meta description should directly relate to the page it is describing and be unique from other page descriptions.
If you think an SEO campaign with Enleaf is what your business needs, then contact us for a free SEO audit! We’ll have a look at your site, make contact and discuss where your site is at and where it could go. Enleaf’s SEO professionals won’t promise you the moon, as no provider ever should, but instead will give you a realistic assessment of what can be done with your website. We hire dedicated professionals that can and do deliver real results on a regular basis, so you will know what you can expect.
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