When Dallas/Fort Worth International Airport started working with our team, they had a pay-per-click campaign performing. The campaign, which was targeted at attracting more recruitments into their security services, had a lot of wasted Ad spend and was not cost-effective. DFW Airport needed a way to get more efficiency out of its campaign.
Since the client had 3 Ad Groups all with differing demographics, we identified the Ad Groups with the lowest spend ratio. We temporarily adjusted a majority of the campaign spend towards this target Ad Group in-order to adequately optimize that Ad Group. Once that target Ad Group’s effectiveness was improved and its cost was reduced, we then divided the total campaigns spend back into the other Ad Groups and did similar testing and optimizations.
Within less than a sixth-month period, Enleaf was able to Increase the campaigns monthly conversions by 117% all while reducing the cost per acquisition by 92.34% and reducing the monthly Ad Spend by 87%.
BEST SEO AGENCY IN SPOKANE
BEST IN B2B GOLD AWARD
SPOKANE COEUR D’ALENE LIVING
TOP 10 WEST COAST