When Kasa first approached Enleaf, they were having issues gaining more organic search traffic. Like other businesses in the vacation rental industry, Kasa started their growth and marketing trajectory by leveraging third-party travel bookings platforms like Airbnb, VRBO, and Homeaway. Still, as they grew, they were looking for a way to reduce over-reliance on these platforms.
Following a thorough audit, Enleaf discovered that Kasa.com had thousands of irrelevant backlinks from South American properties, likely stemming from the domain’s previous owner. To remedy this, Enleaf initiated a comprehensive backlink clean-up strategy. Alongside this effort, Enleaf implemented several technical SEO changes to the site and revamped Kasa’s content strategy by creating a roadmap of territory pages. This update enabled Kasa to rank more prominently in search engines for the destinations in which they operate.
Since partnering with Enleaf for SEO, Kasa has experienced remarkable results. The company has witnessed a tremendous 1173% increase in website rankings and a 70% surge in organic search traffic. Additionally, Kasa has seen a 65% increase in organic attributed bookings and revenue, significantly boosting the company’s overall business performance.
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