Based in the Pacific Northwest, The University of Idaho is a leading university recognized for its master’s programs, including those focusing on business, education, engineering, law, and more.
In January 2019, the University of Idaho was looking for ways to attract more interest in admissions in time for their Fall orientations. It was decided that a well-crafted PPC campaign made up a part of this strategy, and Enleaf was brought to help with both the research and implementation.
Throughout much of the campaign, Enleaf was able to maintain an average ad position of 1.1, ensuring that the University of Idaho’s ads were prominently visible in the search results. The PPC campaign was the most efficient campaign to date, receiving a total of 19,256 impressions and a total of 1,245 attributed website visits. This was while maintaining an average click-through rate of 6.45%.
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