It has always been argued that search engine optimization is one of the most important aspects in business. This have forced a good number of online businessmen to tirelessly dig deeper into getting the best out of search engine optimization. You will agree with me that at times, the execution of search engine optimization can be challenging if we do not involve SEO experts. Unfortunately, the information that a SEO expert will tell you is not always sufficient, there are some details that he/she may never tell you. This does not mean that such information is not helpful. In fact they will contribute to your success.
1. Ranking high on Google is not all that important
Ranking on the first page of a search engine doesn’t matter a lot. This is because if a person is looking for words which you have used in your website, then your site will be noticed. To confirm this fact, take a look at your Google analytics to establish the keywords that are sending you visitors.
2. You should watch out for possible competitors
Most SEO experts are not willing to equip you with competitive intelligence skills. Neither will most specialist act as a competition analyst for you. It is up to you to be on the watch. Pay attention to blog posts, social media updates and ads so that you can figure out the competition you have created.
3. Focus on how you will get more exposure and visibility
Even though your SEO expert will provide a list of activities that are required to improve the SEO, it doesn’t mean that you should rely on his/her list, look for more ways of gaining exposure. You may have to make use of opportunities like blogs and social media.
4. Your SEO expert will not tell you that everything is controlled by Google
The fact is that a SEO expert cannot guarantee excellence. Google dictates everything because it has the ability to make modifications that affects the search engine results. Google dictates what SEO experts do and if they (the experts) do not comply with the demands of Google, they will get punished.
5. You should understand your keywords
Even though an expert may conduct a keyword research for you, it pays to get involved in that process. If you use the correct keywords, Google will be able to determine the correct traffic for you.
6. You should constantly update your content
It is upon you to get fresh content regularly. This is the best way to capture the attention of search engines. The provision, of fresh content will give your visitors an opportunity to acquire new information.
7. Driving traffic to a website can be done for free
Your SEO expert will never tell you that there are several methods that you can use to drive traffic to your website. SEO has more to do with how you will drive more traffic to a website that what you do to a website. For instance, you may make use of other individuals to drive traffic to your site.
8. Analytics reveals a lot of information about SEO
You should understand that Google analytics helps us to understand how well our sites are maximizing the SEO strategies. Such numbers are real and they should be relied on while performing the SEO.
9. You should understand that SEO is not an activity that is done to a website.
Basically, SEO is a wide field. It should not be generalized to mean the addition of meta tags to websites. There are various strategies that should be initiated in order to attain success in SEO.
10. The amount of back links doesn’t matter
It should be understood that back linking focuses on quality and not quantity. The importance of a site is determined by its page rank and therefore, highly ranked websites are more valuable.