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★ ★ ★ ★ ★   Trusted by 200+ Brands Since 2009

Website Redesign Services That Preserve SEO Equity and Lift Conversions

Enleaf is a website redesign agency that runs an audit-first redesign process: assess the current site, identify what is working, map URL redirects, migrate content carefully, and ship a redesigned website that performs better on search rankings, conversion rate, and Core Web Vitals than the one it replaced. Our website redesign services are built to make your site stronger, not to give your rankings a fresh start from zero.

✓ Custom strategy, not a template
✓ Free site & traffic audit
✓ Reply within 1 business day
17+
Years in business since 2009
20+
Published case studies on record
$1M/mo
Top client revenue scaled to
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Feature in Wall Street Journal
Market Watch
Feature in Wired
Feature in SEMRush
Feature in Business Insider
DigitalMarketer
Feature in Market Muse
Feature in Social Media Week
Feature in SERanking
DOCUMENTED CASE STUDY RESULTS

Numbers, Not Promises.

Published, verifiable client outcomes. See the full case studies on our portfolio page.

+412%

Stay Alfred

Organic revenue growth

+1,173%

Kasa Living

Keyword ranking lift

$503K/mo

Fume Dog

Organic revenue scaled to

+3,000%

Broadway Family Dental

Phone calls increase

WEBSITE REDESIGN EXPERTS

Deep Expertise in Redesigns That Convert

We rebuild websites that look better, load faster, and actually convert, without throwing away the SEO equity you already have. From the pre-redesign audit through launch and migration, the work we do here is what separates a redesign that grows traffic from one that quietly tanks it.

17+ years of website redesign experience

Enleaf has redesigned hundreds of websites since 2009, across every major CMS and platform.

Audit before design

Every website redesign project starts with a full SEO and conversion audit so we know what to keep and what to fix.

Preserves search engine rankings

URL mapping, 301 redirects, and content migration are planned in detail before launch so organic traffic survives.

Conversion-paired design

Every page in the redesign is built around the action you want visitors to take, not around design trends.

Content migration done right

Every page that earned rankings or backlinks gets carried forward, redirected, or improved on the new site.

Pre-launch and post-launch monitoring

Search Console, analytics, and uptime tracked closely through the redesign launch and the four weeks after.

8 Pillars

What Our Website Redesign Services Cover

A real website redesign is more than a new theme. Our services cover the full process from “should we even redesign” through “the new site is live and growing”.

Pre-Redesign SEO and Conversion Audit

Before we touch a wireframe, we run a full audit of the current site: every URL, every ranking keyword, every backlink, every page’s traffic, every conversion path, every Core Web Vitals score, every technical SEO issue. The audit tells us what to preserve at all costs (high-traffic pages, pages with strong backlinks, ranking landing pages) and what to fix (slow pages, broken structure, weak conversion paths). The audit is the document the entire redesign is built against.

Redesign Strategy and Information Architecture

Most redesigns fail because the team designs a new site instead of solving the problems on the old one. Our strategy step starts with the audit and works backward to the architecture: which pages stay, which pages get rewritten, which pages get merged, which pages need to be created, and how the navigation should be structured. For SEO clients, this step ties directly to the topical map.

Visual Design and Prototyping

Once the architecture is set, we design the new visual direction: brand application, page templates, component library, mobile and desktop layouts. We work in Figma so you can comment directly on the designs. Key page templates get prototyped and tested before any code gets written.

Content Migration and Rewriting

Every page from the old site gets a destination on the new site: same URL, redirected URL, or rewritten content on a new URL. Pages that ranked or carried backlinks get extra care. Pages that performed poorly get rewritten or merged into stronger pages. Content migration is where most redesigns lose ranking, so we treat it as its own workstream with its own QA pass.

URL Mapping and 301 Redirects

The redirect map is the single most important deliverable on a website redesign. Every old URL needs a 301 to the right new URL, or the site loses the ranking and the backlink equity built up over years. We build the redirect map in a spreadsheet, review it page by page, test it on staging, and verify it the moment the new site launches. Bad redirect work has cost sites half their organic traffic; ours has not.

Custom Design and Development on Your CMS

We redesign on the platform that fits your business: WordPress (most common), Shopify (for ecommerce), BigCommerce, Webflow, or a custom CMS where it makes sense. Custom theme development, custom block design for editors, and integrations with your existing tools (CRM, email, payment, analytics) are all handled in-house.

Pre-Launch QA and Performance Testing

Before launch, we run the new site through the same audit framework we used on the old site: every URL crawled, every page tested for Core Web Vitals, every form tested, every redirect verified, every analytics event firing. Anything that would launch broken gets fixed first.

Launch and Four-Week Monitoring

Launch happens at low-traffic hours. We monitor analytics, Search Console, server logs, and uptime closely for the first 48 hours, then daily for two weeks, then weekly for two more. Any post-launch ranking dip gets investigated within a day. Most of our redesigns hold ranking through launch; the few exceptions get fixed quickly because we are watching.

"When an AI system is deciding what to say about my category, why would it name my company instead of my competitors? That question changes almost everything."

Adam Chronister
Founder & CEO, Enleaf · Speaker, Author of Authority Engineering

When You Should Redesign Your Website (and When You Should Not)

Not every site needs a full redesign. Sometimes a refresh, a content update, or a single template rebuild is the right call. Here is how we think about it.

Signs you need a full redesign

  • The site has not been updated in 4+ years and the design feels dated.
  • The CMS is end-of-life or hard to edit (old
  • WordPress with a heavy custom theme, dead
  • Drupal install, custom CMS with no developer support).
  • The site fails Core Web Vitals across most templates and the platform cannot be tuned to pass.
  • The brand has changed and the visual identity no longer matches.
  • Conversion rates are bad and structural changes (not content tweaks) are needed.
  • You are replatforming (Shopify to WooCommerce, custom to WordPress) and a redesign makes sense to do at the same time.

Signs you only need a refresh, not a full redesign

  • The structure works but the visual style needs an update.
  • The site converts well but a few key pages need rebuilding.
  • The CMS is fine but the theme needs a refresh or a partial rebuild.
  • A specific template (home, service, product) is underperforming and a single-template rebuild would solve it.

We will tell you honestly which situation you are in.
A refresh costs a fraction of a full redesign, and if it is the right answer, that is what we recommend.

What Makes Us Different

How We Run a Website Redesign Project in 2026

A redesign carries real risk when it is run carelessly, so the sequence matters. The steps below are how we consistently ship a new site that improves on the old one instead of setting your traffic back.

1

1. SEO and conversion audit (1 to 2 weeks)

Audit the current site against rankings, traffic, backlinks, conversion, and technical SEO. Output is a written audit document that drives every later decision.

2

2. Strategy and architecture (1 to 2 weeks)

Map the new site structure: which pages stay, which get rewritten, which get merged, which get created. Tie the architecture to the keyword strategy.

3

3. Visual design (3 to 5 weeks)

Brand application, page templates, component library. Figma deliverables you can comment on.

4

4. Build and content migration (4 to 8 weeks)

Custom theme or template build on the chosen platform. Content migrated and rewritten in parallel. Integrations connected.

5

5. Pre-launch QA and redirect testing (1 to 2 weeks)

Crawl, test, verify. Redirect map reviewed page by page. Core Web Vitals measured on every template.

6

6. Launch and monitoring (4 weeks of close monitoring)

Launch at low-traffic hours. Daily monitoring for two weeks, weekly for two more.

The Big Risk on a Website Redesign (and How We Avoid It)

Adam Chronister on this: “We inherit a lot of clients from well-meaning, even well-talented web development and design firms. You get clients that spend a small fortune redesigning their website. Maybe it looks great, but then you see it not serve them as far as visibility.” This is the single biggest risk on a website redesign: the new site looks great, ships on time, and tanks the rankings the business depended on.

We have inherited dozens of clients in exactly this situation, and the recovery work usually costs more than the redesign did. The pattern is almost always the same: the agency that did the redesign was a design shop, not an SEO shop, and they treated the site as a visual project. URL structure changed without redirects. Content got cut because it was “ugly” without checking what it ranked for. Page speed got worse because the new theme was beautiful and bloated.

Our redesign process is built around this risk. Every step has a rankings check baked in, the redirect map is a real deliverable that gets reviewed, and the launch monitoring catches problems before they become ranking losses. The new site is supposed to make the business stronger, not give it a fresh start from zero.

Adam again on the design-and-marketing bridge: “A lot of our clients are typically coming to us at some phase of a website design or redesign portion of the engagement, and then tacking on a digital marketing strategy. The fact that we have that bridge of understanding between website design and digital marketing has really put us in a unique competitive spot.“

Our Process

Your First 60 Days With Enleaf

Spokane engagements tend to move at the same predictable pace. Here is what the first two months look like.

1

Strategy Call

A 30-minute call with one of our strategists, usually in our Spokane office or over video. We review your current site, traffic, Google Business Profile, and competitors before the meeting so we arrive with questions, not a generic pitch deck.

2

Audit & Benchmark

Over the next two weeks we run a full audit: technical SEO, keyword rankings, paid ad history, content gaps, and a competitive picture of the Spokane market. You receive a written report with prioritized fixes.

3

Custom digital marketing strategy

We build a plan sized to your budget and business today, with phased deliverables across 90-day sprints. Nothing we propose is boilerplate.

4

Production

Content creation, page builds, ppc campaigns, social posts, email campaigns, local SEO work, and link acquisition, whatever the plan calls for. Our internal production team handles it.

5

Report & Iterate

Monthly reporting against the metrics we agreed on up front, and quarterly strategy resets to adjust based on what is working.
Ready When You Are

Want a Free Custom Strategy
Built For Your Business?

Tell us about your business and your growth goals. One of our strategists will review your current site and traffic before the call, so the conversation is about your plan, not about us introducing ourselves.

✓ No pitch deck
✓ No pressure
✓ 30-minute call
Get Your Free Strategy
We respond within 1 business day.
Our Process

Why Choose Enleaf for Your Website Redesign

Most businesses we work with come to us after a redesign somewhere else that looked nice but lost rankings, leads, or both. Owners who bring their next redesign to Enleaf almost always cite the same handful of reasons.

We are a design agency that thinks like an SEO agency.

Most design agencies treat SEO as someone else’s problem. Most SEO agencies cannot ship a redesigned site. We do both, in the same team, on the same project. The design and the rankings get planned together from day one.

We have run hundreds of redesigns since 2009.

Pattern recognition matters on a website redesign. We have seen every kind of platform migration, every kind of content situation, and every kind of post-launch surprise. New problems still happen, but they are rarely things we have not seen a version of before.

We document the redirect map.

The redirect map is the single deliverable that determines whether a redesign preserves SEO ranking. Ours gets reviewed page by page, tested on staging, and verified at launch. Our clients keep their rankings through redesigns because of this discipline.

We keep working with you after launch.

Most design agencies hand you the keys and disappear. We stay engaged through care plans, SEO retainers, and content services. The redesign is the start of the relationship, not the end.

Pacific Northwest offices, virtual agency model.

Enleaf has physical offices in Spokane, Liberty Lake, Coeur d’Alene, Seattle, Yakima, Tacoma, and Bellingham. We operate as a virtual agency with team members across the US and abroad, which lets us put the right specialist on the right project regardless of location.

Recognition

Awarded by the people who know the work

BEST IN B2B GOLD AWARD
SPOKANE COEUR D’ALENE LIVING

2022

TOP 10 WEST COAST SEO FIRMS

Home Business Magazine

2023

Top 10 PNW Agency

The Startup Magazine

2025

About Enleaf

Serving Spokane and the Inland Northwest

Our Spokane headquarters serves clients across the greater Spokane region, with additional offices nearby in Liberty Lake, Coeur d’Alene, and Sandpoint that extend our coverage across the state line. We routinely support businesses in Spokane Valley, Post Falls, and the surrounding communities.

📍 Spokane, WA (HQ)

Our headquarters location and the primary home base for our digital marketing team.

📍 Seattle, WA

Supporting businesses throughout the greater Seattle metro with SEO, PPC, and web design services.

📍 Coeur d'Alene, ID

Regional presence serving Coeur d’Alene businesses with growth-focused digital marketing strategies.

📍 Sandpoint, ID

Helping Sandpoint and surrounding Idaho businesses grow through strategic online marketing solutions.

FAQs

Frequently Asked Questions

Straight answers to the questions we hear most often on strategy calls.

How much does a website redesign cost?

How much does a website redesign cost?

A website redesign at Enleaf is scoped to the project, not sold at a flat rate. The investment depends on how many pages you have, how much custom design and development the site needs, whether content has to be migrated or rewritten, and what integrations are involved. We give you a specific number after a short call and a look at your current site and goals.

How long does a website redesign take?

How long does a website redesign take?

Most website redesign projects run twelve to twenty weeks from kickoff to launch. A focused redesign on the same platform can launch in eight to ten weeks. A full redesign with a platform migration usually takes sixteen to twenty-four weeks. The audit and strategy phases account for two to four weeks at the front. Content readiness from the client side is the most common cause of delay.

Will my SEO rankings survive the redesign?

Will my SEO rankings survive the redesign?

Yes, when the redesign is run well. Our process is built around preserving search engine rankings: pre-redesign audit, URL mapping, 301 redirect plan, content preservation, and post-launch monitoring. Most of our redesigns hold ranking through launch and improve over the next 90 days as the new site’s better structure compounds. The redesigns that lose ranking are usually the ones where the prior agency skipped the redirect map; that is the work we do not skip.

What happens to my existing content?

What happens to my existing content?

Every page from the old site gets a decision: keep on the same URL, rewrite on the same URL, redirect to a related new URL, or merge into a stronger page. We do not delete content that ranks or carries backlinks. Pages that performed poorly often get merged into more relevant pages rather than deleted, so the link equity carries over.

Do you redesign on WordPress, Shopify, or other platforms?

Do you redesign on WordPress, Shopify, or other platforms?

Yes. WordPress is the most common platform we redesign on. Shopify is the most common for ecommerce redesigns. We also work in BigCommerce, Webflow, and custom platforms where it fits the project. We will recommend a platform based on your business and your team, not based on what we sell most often.

Can you redesign just part of my site?

Can you redesign just part of my site?

Yes. Some projects do not need a full redesign. We do template-level redesigns (just the home page, just the service template, just the product template) when that is the right scope. A focused template rebuild often costs a fifth of a full redesign and solves the actual problem.

Will the new site be faster?

Will the new site be faster?

Yes. Almost every redesign we run improves Core Web Vitals over the original. Modern theme work, image compression, script deferral, and the right hosting stack typically take a 4-second site down to under 2 seconds on mobile. Page speed gets measured on every page template before launch.

Can you handle Instagram alongside Facebook?

How much does a website redesign cost?

Can you handle Instagram alongside Facebook?

Yes. Facebook and Instagram are part of Meta’s connected ecosystem and most brands benefit from running both pages under one team. See our instagram management services page for Instagram-specific scope, or scope both together as part of a broader social media marketing services retainer.

Ready to Talk?

Start Your Website Redesign

A 30-minute strategy call is the fastest way to scope a website redesign for your business. We will look at your current site, talk through goals, and put together a written audit plan and budget within a few days of the call. If a refresh would solve your problem instead of a full redesign, we will tell you.

PHONE

(509) 416-6221

Mon–Fri · 9am–5pm PT

EMAIL

[email protected]

Average response: under 4 business hours

Headquarters

4249 E Pratt Ave, Suite B

Spokane, WA 99202

Get Your Free Spokane Marketing Strategy
Fill out the form below, and we will follow up with a free custom strategy unique to your website and business goals.
No spam. No sales pressure. We review your site before the call.
Avg. response time: under 4 business hours
By submitting, you agree to our privacy policy. Your information is never shared or sold.

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