★ ★ ★ ★ ★ Trusted by 200+ Brands Since 2009

Social Media Content Creation Built Around
What Each Platform Actually Rewards

Q: What does social media content creation include?

Original static graphics, original video (short-form vertical plus horizontal), captions written platform by platform, hashtag research per content pillar (refreshed quarterly), holiday and event-tied content monthly, custom content for launches and events, blog post repurposing, brand voice document, and unlimited revisions. Batches delivered on the 15th.

Q: How many posts per month is typical?

Mid-sized retainers cover 12-16 posts per platform across 3 platforms (36-48 total), plus daily Stories on IG/FB, plus 2-4 short-form videos per week for Reels/TikTok/Shorts. Cadence scales with budget.

Q: Do you produce custom video shoots?

Yes when scoped. Half-day or full-day shoots produce 3-6 months of evergreen brand footage. Separate scope on top of the monthly retainer. For brands without shoot budget, we work from your provided footage, customer footage, or stock with branded graphic treatment.

Q: Can you repurpose existing blog posts and videos?

Yes. One 2,000-word blog typically produces 6-10 short-form social posts across platforms. Webinars, podcasts, and long YouTube videos repurpose similarly. Repurposing is part of the standard scope.

Q: How do you research hashtags?

Native platform tools (IG Search, TikTok Creative Center, LinkedIn hashtag follow counts), category-specific lists, and competitor scans. Each content pillar gets its own set (8-15 tags mixing high-volume and niche). Sets refresh quarterly based on analytics.

Q: What does the brand voice document include?

Tone descriptors, preferred terminology, words to avoid, sentence length norms, emoji policy, hashtag policy, and brand-specific quirks. Built during kickoff from a voice intake interview, past content sample, and competitive review. Every post reviewed against the doc.

Enleaf social media content creation produces the assets your social presence runs on: original static graphics, original video, platform-native captions, hashtag research per content pillar, holiday and event-tied content, and custom content for product launches, blog repurposing, events, and webinars. New content batches are delivered on the 15th of each month, ahead of the calendar going live. Unlimited revisions on every package because brand voice has to land before content publishes. This cluster page covers content creation across Facebook, Instagram, X, YouTube Shorts, TikTok, LinkedIn, and Google Business Profile.

✓ Custom strategy, not a template

✓ Free site & traffic audit

✓ Reply within 1 business day

17+

Years in business since 2009

20+

Published case studies on record

$1M/mo

Top client revenue scaled to

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DOCUMENTED CASE STUDY RESULTS

Numbers, Not Promises.

Published, verifiable client outcomes. See the full case studies on our portfolio page.

+412%

Stay Alfred

Organic revenue growth

+1,173%

Kasa Living

Keyword ranking lift

$503K/mo

Fume Dog

Organic revenue scaled to

+3,000%

Broadway Family Dental

Phone calls increase

ORIGINAL CONTENT STUDIO

Social Media Content Creation Designed From Scratch

Social media content creation produces the graphics, video, captions, and brand voice that fill your calendar, all built original in your brand system. If your feed looks templated or off-brand, the fix lives in the from-scratch production we run here.

Original graphics, not stock-template recolors

Every static post is designed from scratch in your brand system. No Canva templates everyone else is using.

Original video for short-form (Reels, TikTok, Shorts)

Vertical 9:16 video edited from your provided footage or stock with graphic overlays, with captions burned in for sound-off viewing.

Captions written for each platform

A LinkedIn caption reads differently than an Instagram caption. We write to each platform’s audience, not one caption recycled across five places.

Hashtag research per content pillar, refreshed quarterly

Tags that actually pull discovery on each platform, not the same 30 hashtags pasted on every post.

Holiday and event content suggestions monthly

A pulled list of holidays, awareness days, and category events worth posting around. You pick which ones fit; we produce.

New batches delivered on the 15th, unlimited revisions

Content arrives 2 weeks before the next month begins so review and revisions never happen under deadline pressure.

9 Pillars

What Our Social Media Content Creation Covers

Social content has six material outputs, plus the brand voice work that holds them all together. The sections below cover each piece.

Original Static Graphics

Designed from scratch in your brand system. Color palette, type system, logo lockups, and visual elements pulled from your brand guidelines (or built during onboarding). Static graphics work for quote posts, educational explainers, product launches, announcements, and trust-signal posts. Designed at platform-native dimensions (1:1 for IG and FB feeds, 9:16 for Stories and TikTok, 1.91:1 for LinkedIn link previews), not one design exported everywhere with type cropped off.

Original Video Production

Vertical short-form (Reels, TikTok, YouTube Shorts) is the dominant video format on most platforms in 2026. We produce vertical video three ways: from your provided footage, from stock footage layered with branded graphic elements, or from custom shoots when production budget allows. Burned-in subtitles because most short-form video gets watched sound-off in offices.

Captions Written Platform by Platform

Caption tone and length vary platform to platform. LinkedIn captions read like a short professional note; the first two lines have to hold attention before the “see more” cutoff. Instagram captions run longer and reward storytelling. Facebook captions are shorter. TikTok captions are short keyword-anchored phrases. X posts work as standalone thoughts. We write each caption native to the platform.

Hashtag Research per Content Pillar

A working hashtag set is built per content pillar. Each set typically has 8 to 15 tags mixing high-volume and niche. We research through native platform tools (Instagram Search tab, TikTok Creative Center, LinkedIn hashtag follow counts) and refresh quarterly based on what pulled discovery in analytics. Brands above 50K followers on Instagram see less hashtag impact and we adjust accordingly.

Holiday and Event-Tied Content

Each month we pull a list of holidays, awareness days, and category events worth posting around (federal holidays, awareness months, product-category events like Small Business Saturday or Earth Day, cultural moments where the brand has a credible take). You pick which ones fit; we produce. This avoids silence on holidays your audience expects you to acknowledge and avoids posting on every random Pickle Day for engagement bait.

Custom Content Requests

Custom content gets produced for one-off events: product launches, blog post repurposes, webinars, in-person events, podcast episodes, executive announcements, customer milestones, and category news worth a reaction. Custom requests come in via your account manager and ship within the standard turnaround window or rushed when timing demands it.

Brand Voice Onboarding for New Clients

Before content batches start, we run a brand voice intake during the kickoff month. Output: a written brand voice document covering tone, preferred terminology, words and phrases to avoid, sentence length norms, emoji policy, hashtag policy, and brand-specific quirks. Every post is reviewed against the doc before it goes to your inbox.

Unlimited Revisions

Unlimited revisions on every package. Brand voice has to land before content publishes; locking clients into 1 round of revisions and then charging for a second round produces watered-down content nobody is happy with. The economics work because most months hit voice on the first draft once the brand voice document is in place and the same content team stays on the account.

Monthly Delivery on the 15th

New content batches for the next month are delivered on the 15th. That gives you 2 weeks for review, revisions, and approvals before the calendar goes live on the 1st. The 15th-of-the-month deadline means content does not run late, your team is not reviewing on weekends, and approval pressure does not force a yes on content nobody loves.

"I would rather you write one piece of content that is the most in-depth, most thorough piece of content than a blog post every week."

Adam Chronister

Founder & CEO, Enleaf · Speaker, Author of Authority Engineering

What Makes Us Different

How We Work With Your
Existing Content

Most brands have content already. Past blog posts. A photo library. Customer videos. Webinar recordings. Old graphics that are still on-brand. We reuse what we can and produce what we have to.

Blog Post Repurposing

A 2,000-word blog post becomes a document carousel for LinkedIn, a 5-part Instagram carousel, a 60-second Reel summary, a TikTok hook video pointing back to the full post, an X thread, a Facebook post, and a Google Business Profile post. One long-form piece fuels 6 to 10 short-form posts across platforms.

Customer Footage and UGC

Customer photos, video testimonials, team behind-the-scenes shots, and event footage all get folded into the mix. We coordinate with your team on what is available, edit and graphics-treat what fits, and credit accounts the same way native users would.

Stock Footage for Filler

When original footage is not available and a custom shoot is not in budget, we use stock layered with branded graphic elements, on-screen text, and your brand colors. Done well, this reads as native brand content. The graphic treatment is the difference.

Photo Library

If you have a brand photo library, we work from it. If not, we either schedule a half-day shoot in the kickoff month or build the mix from stock and original graphics with a recommendation to invest in a shoot when budget allows.

Our Process

Your First 60 Days With Enleaf

Spokane engagements tend to move at the same predictable pace. Here is what the first two months look like.

Strategy Call

A 30-minute call with one of our strategists, usually in our Spokane office or over video. We review your current site, traffic, Google Business Profile, and competitors before the meeting so we arrive with questions, not a generic pitch deck.

Audit & Benchmark

Over the next two weeks we run a full audit: technical SEO, keyword rankings, paid ad history, content gaps, and a competitive picture of the Spokane market. You receive a written report with prioritized fixes.

Custom digital marketing strategy

We build a plan sized to your budget and business today, with phased deliverables across 90-day sprints. Nothing we propose is boilerplate.

Production

Content creation, page builds, ppc campaigns, social posts, email campaigns, local SEO work, and link acquisition, whatever the plan calls for. Our internal production team handles it.

Report & Iterate

Monthly reporting against the metrics we agreed on up front, and quarterly strategy resets to adjust based on what is working.

Ready When You Are

Want a Free Custom Strategy
Built For Your Business?

Tell us about your business and your growth goals. One of our strategists will review your current site and traffic before the call, so the conversation is about your plan, not about us introducing ourselves.

✓ No pitch deck

✓ No pressure

✓ 30-minute call

Recognition

Awarded by the people who know the work

BEST IN B2B GOLD AWARD
SPOKANE COEUR D’ALENE LIVING

2022

TOP 10 WEST COAST SEO FIRMS

Home Business Magazine

2023

Top 10 PNW Agency

The Startup Magazine

2025

About Enleaf

Serving Spokane and the Inland Northwest

Our Spokane headquarters serves clients across the greater Spokane region, with additional offices nearby in Liberty Lake, Coeur d’Alene, and Sandpoint that extend our coverage across the state line. We routinely support businesses in Spokane Valley, Post Falls, and the surrounding communities.

📍 Spokane, WA (HQ)

Our headquarters location and the primary home base for our digital marketing team.

📍 Seattle, WA

Supporting businesses throughout the greater Seattle metro with SEO, PPC, and web design services.

📍 Coeur d'Alene, ID

Regional presence serving Coeur d’Alene businesses with growth-focused digital marketing strategies.

📍 Sandpoint, ID

Helping Sandpoint and surrounding Idaho businesses grow through strategic online marketing solutions.

FAQs

Frequently Asked Questions

Straight answers to the questions we hear most often on strategy calls.

What does social media content creation include?

Original static graphics, original video (vertical short-form for Reels/TikTok/Shorts plus horizontal where applicable), captions written platform by platform, hashtag research per content pillar refreshed quarterly, holiday and event-tied content suggestions monthly, custom content for product launches and events, blog post repurposing, brand voice document, and unlimited revisions. New content batches delivered on the 15th of each month.

What platforms do you create content for?

Facebook, Instagram, X (Twitter), YouTube Shorts, TikTok, LinkedIn, and Google Business Profile. The platform mix depends on your audience and goals. Most B2B brands run LinkedIn-heavy with supporting Instagram and YouTube. Most B2C brands run Instagram and TikTok-heavy with supporting Facebook and YouTube Shorts. Local service businesses run Facebook and Google Business Profile-heavy with supporting Instagram. We recommend a platform mix in the kickoff and adjust based on the data.

How many posts per month is typical?

Cadence varies by platform and budget. A typical mid-sized retainer covers 12 to 16 posts per month per platform across 3 platforms (so 36 to 48 posts total), plus daily Stories on Instagram and Facebook, plus 2 to 4 short-form videos per week for the Reels/TikTok/Shorts triple. Cadence scales up or down based on content production budget.

How do you handle approvals and revisions?

Content for the next month is delivered on the 15th in a shared review document or directly in your scheduling tool. You review post by post (or batch-approve the full month, depending on your preference). Revisions go back to our team and turn around within 2 to 3 business days. Unlimited revisions are part of every package; brand voice has to land before content publishes.

Do you produce custom video shoots?

Yes, when scoped. Half-day or full-day shoots produce evergreen brand footage that fuels 3 to 6 months of content. The shoot is a separate scope on top of the monthly retainer. For brands without budget for custom shoots, we work from your provided footage (raw clips filmed on phone), customer footage, or stock with branded graphic treatment.

Can you repurpose existing blog posts and videos?

Yes. One 2,000-word blog post typically produces 6 to 10 short-form social posts across platforms (LinkedIn document carousel, Instagram carousel, Reel, TikTok, X thread, Facebook post, GBP post). Webinar recordings, podcast episodes, and long-form YouTube videos all repurpose into short-form similarly. Repurposing is part of the standard scope; we audit your existing content library during onboarding and pull what is reusable.

How do you research hashtags?

Native platform tools (Instagram’s Search tab, TikTok Creative Center, LinkedIn’s hashtag follow counts), category-specific hashtag lists, and competitor scans. Each content pillar gets its own hashtag set (typically 8 to 15 tags mixing high-volume and niche). Sets refresh quarterly based on which ones actually drove discovery in your analytics. Brands above 50K followers on Instagram see less hashtag impact and we adjust accordingly.

What does the brand voice document include?

Tone descriptors (casual, professional, playful, direct, etc.), preferred terminology, words and phrases to avoid, sentence length norms, emoji policy (which emojis fit the brand and which do not), hashtag policy, and brand-specific quirks. The doc is built during the kickoff month from a voice intake interview, a sample of past content you like, and a competitive review. Every post is reviewed against the doc before going to your inbox.

Do you handle community management and posting too?

Posting and community management are part of our social media management services scope, separate from content creation. Most clients run content creation and management together as one operation: our team produces the content, schedules and posts it, and handles comments and DMs day to day. You can scope content creation only and have your in-house team handle posting and community, but the operation tends to run cleaner with both under one roof.

Ready to Talk?

Start a Social Media Content Creation Engagement

A 30-minute discovery call is the fastest way to scope a content production program for your business. We pull a quick audit of your current content (last 30 days across your top platforms), your existing brand assets, and your top three competitors’ content cadence before the meeting so we arrive with a real picture of where you are now and what to produce in the first 90 days. Our content creation covers platform-native Instagram content creation and TikTok content creation.

PHONE

(509) 416-6221

Mon–Fri · 9am–5pm PT

[email protected]

Average response: under 4 business hours

Headquarters

4249 E Pratt Ave, Suite B

Spokane, WA 99202

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