★ ★ ★ ★ ★ Trusted by 200+ Brands Since 2009

Facebook Ads Management Services That Actually Move Revenue

Q: How much should we spend on Facebook ads?

Spend ranges from about $2,000/month for testing a new offer up to $250,000+/month for scaled ecommerce. The right number returns a positive cost per acquisition against average customer value, plus enough creative volume to feed the algorithm.

Q: What does Facebook ads management cost on top of ad spend?

Our management fee is separate from ad spend and scoped to your account, not a flat package. It depends on account complexity, campaign count, creative production volume, and ecommerce catalog scope. Covers strategy, audience research, creative development, Pixel and Conversions API setup, ongoing management, and reporting. We quote a specific number after reviewing your account on the first call.

Q: Should we use Advantage+ Shopping or manual sales campaigns?

Depends on the account. Advantage+ Shopping works with clean conversion data, healthy catalog, and deep creative library. Manual sales campaigns work better when you need audience and budget control, or when conversion volume is too thin to feed Advantage+. Many ecommerce accounts run both.

Q: Do you handle creative production or do we provide it?

Both. Some clients have internal creative teams and want us to brief and run testing. Others want us to handle production end to end (concepting, copy, shooting, editing, motion graphics). Creative production scopes separately.

Q: What makes Enleaf different from other Facebook ads management services?

Paid social runs alongside paid search, SEO, and web design under one roof. Senior strategist who scopes the account runs it month to month. Reporting on cost per acquisition, ROAS, and revenue against ad spend, not vanity metrics.

Enleaf provides Facebook ads management services for ecommerce brands, B2B service businesses, and local companies. Our Facebook ads management work covers campaign strategy, audience targeting, creative testing, ad copy, ad sets, ad budget pacing, Meta Pixel and Conversions API setup, ongoing optimization, and the kind of detailed reporting that ties paid social spend back to real business outcomes. Meta delivers across Facebook and Instagram from the same campaign in many cases; this page focuses on the Facebook side of the work.

✓ Custom strategy, not a template

✓ Free site & traffic audit

✓ Reply within 1 business day

17+

Years in business since 2009

20+

Published case studies on record

$1M/mo

Top client revenue scaled to

Get Your Free Custom Strategy

Fill out the form below, and we will follow up with a free custom strategy unique to your website and business goals.

No spam. No sales pressure. We review your site before the call.

Your Name

Phone

Website or Business Name

Brief Message (optional)

Avg. response time: under 4 business hours

By submitting, you agree to our privacy policy. Your information is never shared or sold.

DOCUMENTED CASE STUDY RESULTS

Numbers, Not Promises.

Published, verifiable client outcomes. See the full case studies on our portfolio page.

+412%

Stay Alfred

Organic revenue growth

+1,173%

Kasa Living

Keyword ranking lift

$503K/mo

Fume Dog

Organic revenue scaled to

+3,000%

Broadway Family Dental

Phone calls increase

PAID SOCIAL SPECIALISTS

Proven Facebook Ads Management That Drives Revenue

Facebook ads management is the day to day work of building account structure, testing creative, and pacing budget so spend turns into qualified customers. If your campaigns are stalling or your cost per acquisition keeps climbing, the fix lives in the disciplined account work we do here.

17+ years in digital marketing

Founded 2009. Paid social campaigns running for ecommerce brands, B2B service businesses, and Pacific Northwest local companies.

Full Meta surface coverage

Facebook feed, Instagram feed, Reels, Stories, Marketplace, and Audience Network. Ad formats include single image, carousel, video, collection, Reels, and Stories.

Meta Pixel + Conversions API setup on every account

Server-side event tracking through the Conversions API, not just the browser Pixel, so attribution survives iOS privacy changes and ad blockers.

Open monthly reporting

Ad spend, reach, frequency, cost per acquisition, return on ad spend, and revenue against the spend, in a report you can read in five minutes.

One team for paid social, paid search, SEO, and web design

Channels get scoped together so message is consistent and budget gets allocated to the channels with the best lead quality at any given time.

Strategist continuity

The senior strategist who scopes your Facebook ads management is the same person reviewing the account every month.

9 Pillars

What Our Facebook Ads Management Services Cover

A working Facebook ads management program is more than launching a campaign in the ads manager. It ties together account structure, audience strategy, creative testing, Pixel and Conversions API setup, attribution, ad budget pacing, and ongoing optimization. The pieces below are how we run it day to day.

Account Structure: ABO vs CBO and Advantage+

Account structure decisions matter as much as ad creative. Ad set budget optimization (ABO) gives you tighter control over how spend gets allocated across audiences. Campaign budget optimization (CBO) lets the algorithm distribute spend across ad sets at the campaign level. Advantage+ Shopping Campaigns consolidate the structure further and lean heavily on the algorithm. We pick the structure that matches your account stage, your conversion volume, and your creative library; we do not impose one structure on every client because structure is not religious.

Ad Formats Across Facebook

Single image ads, carousel ads, video ads, collection ads, Reels, and Stories each behave differently across Facebook surfaces. Single image is the workhorse for testing offers and hooks. Carousel works for product catalogs and step-by-step explainers. Video produces the strongest engagement and the cheapest cost per acquisition for many ecommerce categories. Collection drives ecommerce browse-to-buy. Reels and Stories typically need different creative than feed ads (vertical, fast hook, sound-on or sound-off variants).

Ad Copy Frameworks That Earn the Click

Your ad copy is the bridge between creative and conversion. We write multiple ad variants per ad set, test them against each other, and rotate the winners. Copy frameworks we use across categories include problem-agitation-solution, before-after-bridge, social-proof-led, founder-story-led, and direct-offer. The framework gets matched to the audience temperature (cold, warm, hot) and the offer rather than picked at random.

Audience Strategies and Audience Segments

Facebook ad targeting in 2026 is a layered audience strategy. Customer match lists (your existing customer email list), website custom audiences (Pixel-tracked visitors), engagement custom audiences (people who interacted with your Facebook or Instagram), lookalike audiences built off the highest-value customer segments, and the remaining interest categories that still produce. We split audiences into cold (prospecting), warm (mid-funnel retargeting), and hot (conversion-focused retargeting), and the budget gets allocated across the funnel rather than dumped on cold prospecting alone.

Creative Development and Creative Refresh Cadence

Creative is the single biggest driver of Facebook ad performance. The same offer with better creative can cut cost per acquisition in half. We run creative as an ongoing program: a refresh cadence of every two to four weeks for active accounts, structured variation across format and hook, and a clear graduation path from test ad to scaled ad. Most accounts that plateau hit a creative ceiling, not an audience ceiling.

Meta Pixel, Conversions API, and Event Tracking

Every Facebook ads management account we run gets the Meta Pixel and the Meta Conversions API set up before any campaign launches. Browser Pixel events alone are no longer enough; iOS privacy changes, ad blockers, and cookie limits eat conversion data. The Conversions API sends events server-side so the algorithm gets clean conversion data and attribution holds up. Without proper event tracking, every ad set decision is a guess.

Advantage+ Shopping vs Manual Sales Campaigns

Meta’s Advantage+ Shopping Campaigns work well when fed clean conversion data, a healthy product catalog, and a deep creative library. They underperform when fed thin data and one or two creatives. Manual sales campaigns give you more control over audience splits and budget pacing. We run Advantage+ where the data supports it and manual where the account needs the control. The choice matches the account stage, not personal preference.

Scaling Tactics: Budget Increases, Audience Expansion, Creative Expansion

Scaling Facebook ads is where most accounts break. Aggressive same-day budget increases throw the algorithm back into learning. Audience expansion done badly fragments the data. We scale through a structured cadence: 20-30% weekly budget increases on winning ad sets, audience expansion through lookalikes and Advantage+, and creative expansion through ongoing testing. Scaling is a process, not a button.

Common Pitfalls We Fix on Account Takeovers

Most Facebook ads accounts we inherit show the same issues. Fragmented ad set structure that starves the algorithm of data. Broken Pixel events from a botched site migration. No Conversions API. Creative that has not been refreshed in months and is suffering ad fatigue. Audience overlap across ad sets. Budget caps that prevent the system from spending where it can. Reports built around impressions instead of cost per acquisition. The first 30 days of a new engagement is usually heavy account cleanup, not net-new campaigns.

"When an AI system is deciding what to say about my category, why would it name my company instead of my competitors? That question changes almost everything."

Adam Chronister

Founder & CEO, Enleaf · Speaker, Author of Authority Engineering

What Makes Us Different

How Modern Buyer Behavior Affects Paid Social

Buyers researching products on Facebook and Instagram are no longer responding to broad targeting and generic creative the way they did five years ago. Adam Chronister, our founder, on how queries have evolved across modern surfaces: “A long tail keyword used to be considered like ‘plumber near me.’ Now using LLM systems, we might type ‘I’m looking for a plumber near me, based in Seattle, Washington, who is an expert in A, B and C, whose price point is between X and Y.’ The consumer is being trained because of the way these systems work to search more in depth.”

The same pattern shows up on social. Buyers expect specificity in the ad creative they respond to. Our creative testing programs work because we treat each ad as a hypothesis about a specific buyer in a specific context, not a generic message broadcast wide. The accounts we have scaled the most over the last three years are the ones whose creative library kept up with the change in buyer behavior.

Our Process

Your First 60 Days With Enleaf

Spokane engagements tend to move at the same predictable pace. Here is what the first two months look like.

Strategy Call

A 30-minute call with one of our strategists, usually in our Spokane office or over video. We review your current site, traffic, Google Business Profile, and competitors before the meeting so we arrive with questions, not a generic pitch deck.

Audit & Benchmark

Over the next two weeks we run a full audit: technical SEO, keyword rankings, paid ad history, content gaps, and a competitive picture of the Spokane market. You receive a written report with prioritized fixes.

Custom digital marketing strategy

We build a plan sized to your budget and business today, with phased deliverables across 90-day sprints. Nothing we propose is boilerplate.

Production

Content creation, page builds, ppc campaigns, social posts, email campaigns, local SEO work, and link acquisition, whatever the plan calls for. Our internal production team handles it.

Report & Iterate

Monthly reporting against the metrics we agreed on up front, and quarterly strategy resets to adjust based on what is working.

Ready When You Are

Want a Free Custom Strategy
Built For Your Business?

Tell us about your business and your growth goals. One of our strategists will review your current site and traffic before the call, so the conversation is about your plan, not about us introducing ourselves.

✓ No pitch deck

✓ No pressure

✓ 30-minute call

Our Process

Why Enleaf for Facebook Ads Management

Most businesses we talk to have already run Facebook ads somewhere, either in house or with another agency, and walked away frustrated. Teams who move their account to Enleaf tend to cite the same handful of reasons.

Real measurement, not vanity metrics.

We report on cost per acquisition, return on ad spend, lead quality, and revenue against ad spend. Not impressions, not engagement rates, not “estimated reach.” If a Facebook ads agency reports weekly impressions instead of cost per lead and ROAS, the agency is hiding something.

Paid social plus paid search plus SEO under one roof.

Most Facebook ads accounts underperform because they are siloed from the rest of the digital marketing strategy. Our team runs paid social alongside paid search, SEO, and web design, so the message is consistent and budget gets allocated to the channels with the best lead quality at any given time. Adam: “A lot of business owners are using the spaghetti method. They’re just throwing spaghetti at the wall to see what sticks. We tell our clients: no, you need to let the data dictate your decisions.”

Creative testing as an ongoing program.

Creative is the single biggest driver of Facebook ad performance. We run creative testing as an ongoing program with a regular refresh cadence, structured variation, and a clear graduation path from test ad to scaled ad.

Recognition

Award-recognized work

Top 10 PNW Agency

The Startup Magazine

2025

TOP 10 WEST COAST SEO FIRMS

Home Business Magazine

2023

BEST IN B2B GOLD AWARD
SPOKANE COEUR D’ALENE LIVING

2022

About Enleaf

Serving Spokane and the Inland Northwest

Our Spokane headquarters serves clients across the greater Spokane region, with additional offices nearby in Liberty Lake, Coeur d’Alene, and Sandpoint that extend our coverage across the state line. We routinely support businesses in Spokane Valley, Post Falls, and the surrounding communities.

📍 Spokane, WA (HQ)

Our headquarters location and the primary home base for our digital marketing team.

📍 Seattle, WA

Supporting businesses throughout the greater Seattle metro with SEO, PPC, and web design services.

📍 Coeur d'Alene, ID

Regional presence serving Coeur d’Alene businesses with growth-focused digital marketing strategies.

📍 Sandpoint, ID

Helping Sandpoint and surrounding Idaho businesses grow through strategic online marketing solutions.

FAQs

Facebook Ads Management FAQ

Straight answers to the questions we hear most often on strategy calls.

How much should we spend on Facebook ads?

Facebook ad budget ranges from about $2,000 per month for testing a new offer up to $250,000+ per month for scaled ecommerce. The right number returns a positive cost per acquisition against your average customer value, plus enough creative volume to feed the algorithm. On the first call we look at your average sale, your close rate, your existing creative library, and your top three competitors, and recommend a realistic monthly budget before we ask for a contract.

What does Facebook ads management cost on top of ad spend?

Our management fee is separate from your ad spend and is scoped to your account, not a flat package. It depends on account complexity, the number of campaigns, your creative production volume, and whether ecommerce catalog work is in scope. The retainer covers strategy, audience research, creative development, Pixel and Conversions API setup, ongoing campaign management, and reporting. We quote a specific number after we review your account on the first call.

Should we use Advantage+ Shopping or manual sales campaigns?

It depends on the account. Advantage+ Shopping works well when the account has clean conversion data, a healthy product catalog, and a deep creative library. Manual sales campaigns work better when you need control over audience splits and budget pacing, or when the conversion volume is too thin to feed Advantage+. Most ecommerce accounts run both: Advantage+ for the workhorse spend, manual for testing new audiences and offers.

How often should creative be refreshed?

For active accounts, every two to four weeks. Ad fatigue shows up in rising frequency, falling click-through rate, and rising cost per acquisition on the same ad set. The exact cadence depends on spend velocity and audience size. Smaller audiences hit fatigue faster. Larger audiences with broad targeting can run a winning ad longer.

Will I have access to my ad account, Pixel, and audiences?

Yes. You own the Facebook ad account, Meta Pixel, product catalog, custom audiences, and any creative we produce. We get partner access to run the work. If you ever leave Enleaf, you keep everything: account history, audiences, conversion data, catalogs, and creative. No ransomed accounts.

Do you handle creative production or do we provide it?

Both, depending on the engagement. Some clients have internal creative teams and want us to brief, plan, and run testing on their assets. Other clients want us to handle creative production end to end (concepting, copy, shooting where needed, editing, motion graphics). Creative production scopes separately so you only pay for the level of help you need.

What makes Enleaf different from other Facebook ads management services?

Three things. First, paid social runs alongside paid search, SEO, and web design under the same roof, so the message is consistent across the funnel. Second, the senior strategist who scopes the account is the same person running it month to month. Third, we report on cost per acquisition, ROAS, and revenue against ad spend, not vanity metrics dressed up as performance.

Ready to Talk?

Start Your Facebook Ads Management Program

A 30-minute call with a senior paid social strategist gets you a real read on your current Facebook ads performance, your top competitor gap, and a realistic monthly ad spend for your category. We pull a free Facebook ads audit and competitor creative analysis before the call so we arrive with data, not a generic pitch.

PHONE

(509) 416-6221

Mon–Fri · 9am–5pm PT

[email protected]

Average response: under 4 business hours

Headquarters

4249 E Pratt Ave, Suite B

Spokane, WA 99202

Get Your Free Spokane Marketing Strategy