5,000% INCREASE IN ORGANIC TRAFFIC

Swell Seed Company is the go-to destination for individuals looking to buy grass seed online. Renowned as the most trusted supplier of high-quality lawn grass seeds, they have established a strong reputation among customers. Swell Seed Company offers a diverse selection of custom seed mixes that are specifically designed to cater to the unique needs of every lawn. With their user-friendly online platform, purchasing lawn seed has never been easier. Customers can rely on Swell Seed Company for dependable choices and prompt delivery. Discover their wide variety of premium seeds and find the perfect option to enhance your lawn. Choose Swell Seed Company for a seamless and superior experience of buying lawn seed online.

THE PROBLEM

Before working with Enleaf, Swell Seed was facing a significant challenge due to their existing custom-built CMS system, which failed to effectively represent the brand and lacked the necessary functionality to support the growth of their marketing and e-commerce capabilities. This problem hindered Swell Seed’s ability to reach its target audience effectively, showcase its products, and facilitate seamless online transactions, ultimately hindering the overall growth potential of the business. To overcome these limitations and achieve sustainable expansion, Swell Seed needed a comprehensive CMS solution and marketing strategy that aligned with its brand identity and integrated essential marketing and e-commerce features.

THE SOLUTION

Enleaf orchestrated a robust and comprehensive marketing strategy for Swell Seed, underpinned by an extensive analysis of their competitive landscape and meticulous keyword research. Harnessing the insights gleaned from this initial phase, we seamlessly transitioned into the construction of an ongoing marketing blueprint. This blueprint was carefully designed to include the consistent creation and strategic placement of SEO-optimized content, along with a shrewd approach to securing authoritative backlinks from within the client’s industry. Complementing this was an unceasing commitment to refining technical aspects of SEO, ensuring a perpetually optimized digital presence. One particularly noteworthy triumph was our implementation of an exclusive Shopify speed script, an innovation that yielded transformative results. By significantly enhancing the loading speed of Swell Seed’s website, we ushered in an era of rapid and seamless browsing for their site’s visitors. Furthermore, leveraging the strategic insights gleaned from the campaign’s inception, Enleaf orchestrated a dynamic Google Ads campaign. This strategic maneuver not only boosted Swell Seed’s prominence within Google’s paid listings but also strategically positioned them for heightened visibility.

THE RESULTS

Over the span of just 12 months, Swell Seed’s journey has been nothing short of extraordinary. The company has been an eager witness to an astronomical surge in its website rankings, with an astounding leap of 1,925%. Moreover, the organic search traffic to the Swell Seed website has experienced an unprecedented upswing of 2,438%, unveiling the true power of a well-executed SEO strategy. The impact of Enleaf’s ingenuity in creating and optimizing Swell Seed’s Google Ads campaign has been nothing less than revolutionary. This masterstroke has not only led to a remarkable reduction of 81% in Swell Seed’s cost per action, but it has also ushered in a new era of growth by catapulting Google Ads’ contributed conversions to a staggering 2,200% improvement. The echoes of these triumphs are felt deeply in the statistics. Swell Seed has been basking in the glory of a 277% surge in orders, a testament to the pivotal role that meticulous planning and expert execution can play in shaping the destiny of a business. With these extraordinary achievements in its arsenal, Swell Seed’s journey stands as a vivid testament to the potent fusion of strategic prowess and unyielding determination. The future holds even greater promise as the company continues to chart its course towards unrivaled success.

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