When Spiceology came to Enleaf in July 2023, organic search was the weakest-performing channel in the business. It was pulling respectable traffic, roughly 392,000 sessions in the first year, but converting that traffic at just 1.0%, against a site-wide average of 2.7%. Organic was delivering the volume and none of the sales.
The result was a growth model that leaned heavily on paid. In year one, paid search produced more transactions than any other channel and more than double what organic managed.
Enleaf partnered with Spiceology in July 2023 with a single objective: turn organic search from the worst-converting channel into a channel that produces revenue on its own. The work ran across four fronts.
In October 2024 we did a full Technical SEO audit and implementation to improve various technical SEO aspects of the site, including Meta data, site speed, inter linking, and a host of other things as well across the entire site.
We expanded coverage across the product catalog and the recipe and education content that surrounds it, targeting the specific blend names, flavor profiles and cooking questions buyers search for. Spiceology now ranks for more than 28,000 organic keywords, up from roughly 13,500.
We ran an ongoing link acquisition to build the domain authority the catalog needed in a competitive retail category.
As search shifted, we optimized content specifically for AI Overviews, People Also Ask, recipe results and other SERP features, and tracked conversational long-tail queries that surface in AI-generated answers.
Organic search grew in every single year of the partnership. Comparing the first twelve months to the last twelve months:
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2022
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2023
Top 10 PNW Agency
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2025
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