70% increase in organic traffic revenue over twelve months.

Roami is a company that specializes in offering flexible short-term rental accommodations tailored for travelers and professionals. They provide a selection of fully furnished apartments and homes across different cities, perfect for those requiring temporary housing solutions. Roami’s goal is to merge the comfort of home with the convenience of a hotel, catering to business travelers, remote workers, and vacationers who seek longer stays than those typically offered by hotels. Roami offers stylish accommodations in popular destinations like Miami, Fort Lauderdale, and New Orleans.

THE PROBLEM

When Romai first reached out to Enleaf to inquire about improving its digital marketing, faced significant challenges in gaining online visibility and driving organic traffic to its website. Predominantly getting bookings through online travel agencies (AirB&B, VRBO, etc.), Roami’s main goal was to focus on securing more direct bookings through their site to improve LTV, profitability, and brand loyalty.

THE SOLUTION

Roami partnered with Enleaf in March 2023 to improve their SEO and PPC strategies with the goal of expanding their digital presence and increasing total revenue. 

Our approach focused on:

SEO

Keyword Research and Optimization:
We conducted comprehensive keyword research to identify high-potential keywords relevant to Roami’s offerings. By optimizing existing content and creating new content around these keywords, we aimed to increase Roami’s rankings.

Technical SEO Improvements:
We audited Roami’s website to identify and fix technical issues that were hindering their search engine performance. This included improving site speed, mobile optimization, ensuring proper indexing of pages, and more.

Content Strategy:
We developed a robust content strategy to create engaging, valuable content for Roami’s target audience. This involved regular blog posts, local guides, and property highlights to attract and retain visitors.

Link Building:
We executed a strategic link-building campaign to acquire high-quality backlinks from reputable websites. This included engaging in outreach to travel bloggers, influencers, and industry publications to increase Roami’s online authority.

Analytics and Continuous Improvement:
We utilized advanced analytics tools to monitor performance, track keyword rankings, and measure the impact of SEO efforts on their bottom line. This allows us to regularly update and refine strategies based on data-driven insights.

PPC (Google Ads)

Launched Google Ads campaigns in June 2023, focusing on targeted keywords and demographics.

Continuously optimized ad copy, landing pages, targeting, and bidding strategies to maximize Return on Ad Spend (ROAS).

Through detailed analysis and strategic adjustments, we improved campaign efficiency, ensuring that every dollar spent contributed to higher returns. By refining our approach based on performance data, we increased the overall profitability of the campaigns, achieving increased return on ad spend month-over-month.

THE RESULTS

From the start of the campaign to today, our collaborative efforts yielded results that speak for themselves:

  • Direct bookings saw a 300% increase.
  • Organic traffic revenue saw a 70% increase.
  • Organic website traffic saw a 77% increase.
  • Organic keyword rankings saw a 3,964% increase.
  • PPC maintained an average ROAS of 14x while steadily increasing ad spend month-over-month.

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