After gaining some success with a Google Advertising campaign, Londontown aspired to tap into the potential of increasing organic search traffic. Up to this juncture, their SEO efforts had been limited and predominantly handled in-house. Londontown’s in-house strategy lacked the keyword and content strategy required to obtain the desired organic search traffic. Recognizing the need for external expertise to fully realize this marketing channel’s potential, Londontown enlisted Enelaf to fortify its search marketing strategy and guarantee its success.
Enleaf crafted a robust marketing strategy for Londontown, encompassing extensive competitive analysis and keyword research. Building upon the insights gained from the initial strategy, we developed an ongoing marketing plan featuring a consistent creation and placement of SEO-optimized content across product and catered pages, as well as the website blog post. In addition to that, Enleaf worked to develop a strategic acquisition of backlinks from authoritative websites in the client’s industry and developed a technical SEO enhancement roadmap.
With Enleaf’s assistance in SEO, Londowntown has enjoyed significant growth in its overall search visibility, traffic, and search-attributed ROI. In less than a year, they saw a 138% increase in overall rankings in search and a 57% growth in organic traffic, resulting in a 96% increase in search-attributed revenue.
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