195.68% increase in organic traffic revenue in 6 months

Londontown is an American Cosmetics brand that draws inspiration from the timeless elegance of London; the company specializes in creating high-quality nail care cosmetics that redefine beauty standards. They take pride in offering a range of nail products, including nail polish, nail concealer, and more, all carefully crafted to be free of harmful ingredients. Their unique formulations are designed to enhance the natural beauty of nails and skin, leaving them looking lustrous, healthy, and better than ever before.

THE PROBLEM

Londontown approached Enleaf in April 2023 because their organic search rankings and website traffic had become stagnant. Despite having a solid product, they were struggling to grow their organic traffic and increase their online revenue. Their primary goals were to improve keyword rankings, boost website traffic, and ultimately grow their organic revenue.

THE SOLUTION

Enleaf developed a comprehensive SEO strategy for Londontown, starting with an in-depth competitive analysis and keyword research. Building on these insights, we created an ongoing marketing plan that consistently produced and strategically placed SEO-optimized content across product pages, custom landing pages, and the blog. Enleaf also optimized existing content, targeted new relevant keywords, and enhanced technical SEO elements, such as site speed improvements. To boost Londontown’s authority, we implemented a strategic backlink acquisition plan, securing links from reputable websites in the industry and crafted a technical SEO enhancement roadmap for sustained growth.

THE RESULTS

With Enleaf’s expert SEO support, Londontown achieved substantial growth across key performance metrics, enhancing search visibility, traffic, and search-attributed ROI. Over the course of less than a year, Londontown’s search rankings increased by 138%, and organic traffic grew by 57%, contributing to a 96% rise in search-driven revenue. Between April and September 2023, organic traffic revenue surged from $19,789.19 to $58,512.47, keyword rankings rose from 3,540 to 6,523, and website traffic expanded from 12,300 to 17,800 visitors. Additionally, the organic traffic value improved from $11,900 to $22,200, and the site speed score on GT Metrix saw a remarkable jump from 32% to 85%.

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