INCREASED WEBSITE RANKINGS BY 1,173% AND BOOKINGS BY 65% ​​

Kasa Living is a hospitality brand with roots in both the real estate and technology sectors. They cater to both corporate and leisure travelers by providing flexible housing options. The company partners with property owners to convert multifamily and boutique hospitality properties into professionally managed units that offer comfortable and convenient lodging.

THE PROBLEM

When Kasa first approached Enleaf, they were having issues gaining more organic search traffic. Like other businesses in the vacation rental industry, Kasa started their growth and marketing trajectory by leveraging third-party travel bookings platforms like Airbnb, VRBO, and Homeaway. Still, as they grew, they were looking for a way to reduce over-reliance on these platforms.

THE SOLUTION

Following a thorough audit, Enleaf discovered that Kasa.com had thousands of irrelevant backlinks from South American properties, likely stemming from the domain’s previous owner. To remedy this, Enleaf initiated a comprehensive backlink clean-up strategy. Alongside this effort, Enleaf implemented several technical SEO changes to the site and revamped Kasa’s content strategy by creating a roadmap of territory pages. This update enabled Kasa to rank more prominently in search engines for the destinations in which they operate.

THE RESULTS

Since partnering with Enleaf for SEO, Kasa has experienced remarkable results. The company has witnessed a tremendous 1173% increase in website rankings and a 70% surge in organic search traffic. Additionally, Kasa has seen a 65% increase in organic attributed bookings and revenue, significantly boosting the company’s overall business performance.

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