104% Revenue Growth in 14 Months

Fume Dog delivers high-quality welding fume extraction systems designed to protect workers from hazardous fumes.

THE PROBLEM

Despite having a strong product line and an established e-commerce presence, Fume Dog was struggling to scale their organic online revenue. Their website lacked the SEO framework required to compete in search, and conversion pathways were under-optimized, leading to missed revenue opportunities. While the brand had built loyalty with existing customers, they weren’t consistently attracting new, high-intent buyers through organic search — limiting their growth ceiling.

After completing a successful Shopify website redesign with Enleaf, which elevated the brand’s digital experience and storefront performance, Fume Dog recognized the need to go deeper. They partnered with Enleaf again to implement a strategic, data-driven SEO program focused on improving search visibility, expanding targeted content, resolving technical barriers, and strengthening domain authority through curated backlink acquisition. The goal was clear: transform organic search into a predictable and scalable revenue channel and position Fume Dog for sustained long-term growth.

THE SOLUTION

Over the course of 14 months, Enleaf executed a dual-phase growth strategy designed to rebuild the client’s digital presence while strengthening long-term search visibility. The first phase centered on a full website redesign focused on improving user experience, streamlining site navigation, and optimizing the conversion flow to make it easier for visitors to explore products and take action.

Once the new site foundation was in place, Enleaf shifted into a structured Search Engine Optimization (SEO) program. This included comprehensive on-page optimization—refining metadata, enhancing internal linking architecture, and mapping high-value keywords to strategic landing pages. Technical SEO fixes were implemented to improve crawl efficiency and site performance. Additionally, Enleaf developed a targeted content strategy aligned with user search intent and industry trends, while also strengthening domain authority through curated backlink acquisition.

Together, these initiatives enhanced both the user journey and the site’s organic search performance, resulting in sustainable and measurable growth.

THE RESULTS

The results of the engagement were both measurable and transformative. Prior to partnering with Enleaf, the client’s organic channel was contributing $246,724.80 in monthly revenue. Following the redesign and sustained SEO program, that figure more than doubled to $503,276.31 per month — representing a 104% increase driven entirely by organic traffic.

Key Performance Improvements:

  • Average Order Value: $4,451.31 → $6,729.59 (+51%)
  • Orders Per Month: 52 → 91 (+75%)
  • Organic Monthly Traffic: 1,200 → 1,900 visitors (+58%)
  • Total Ranking Keywords: 239 → 349 (+110 additional keyword positions)
  • Traffic Value: $1,559 → $4,099 per month (+163%)
  • Form Fills Per Month: 1 → 19 (+1800%)
  • Inbound Phone Calls: 0 → 10 calls per month

These gains show improvements across both top-of-funnel visibility and bottom-of-funnel conversion performance, creating stronger lead flow and higher purchase value.

In short, Enleaf’s strategy didn’t just improve visibility — it converted visibility into qualified pipeline, customer acquisition, and sustained revenue growth.

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