82% Drop in CPA and 835 Conversions Secured

Event Rents is the Inland Northwest’s premier full-service special event rental company, dedicated to making every occasion memorable. With decades of experience, they partner with clients to bring weddings, corporate events, private parties, and large-scale celebrations to life. Their extensive inventory includes high-peak tents, elegant linens in hundreds of colors and styles, multiple chair options, fine china, sparkling glassware, dance floors, staging, catering and cooking equipment, and much more.

THE PROBLEM

When Event Rents approached Enleaf, they were already a recognized leader in their industry. Still, they wanted to expand their online market reach, generate more qualified leads, and outperform competitors in both organic and paid search. Like many businesses in seasonal service industries, they faced fluctuations in demand and longer sales cycles, which required a strategy focused on sustainable lead flow and cost efficiency.

THE SOLUTION

Enleaf’s Multi-Pronged Digital Marketing Strategy

To maximize reach and conversions, Enleaf implemented a combined SEO and PPC strategy.

SEO & Local Optimization

  • Conducted in-depth keyword research and competitor analysis to identify high-value opportunities.
  • Built location-specific territory pages to capture local search intent.
  • Performed ongoing technical SEO enhancements to improve visibility and crawlability.
  • Optimized and maintained Event Rents’ Google Business Profile (GBP) to improve local pack rankings.
  • Enhanced site structure and on-page elements to support long-term organic growth.

PPC (Google Ads) Optimization

  • Structured campaigns around high-converting, event-related keywords for maximum ROI.
  • Developed and continuously refined ad copy to boost engagement and click-through rates.
  • Improved audience targeting with geo-specific and demographic-based segmentation.
  • Minimized wasted ad spend while maintaining—and improving—conversion volume.
  • Used A/B testing to drive continuous performance gains.

Overall Impact

  • Built stronger market authority online.
  • Achieved higher visibility in both paid and organic channels.
  • Significantly reduced customer acquisition costs while scaling qualified leads.

THE RESULTS

Results That Speak for Themselves

From the start of the campaign to today, our collaborative efforts have delivered results that truly speak for themselves. Event Rents’ website performance surged with a 582% increase, while PPC efficiency improved dramatically with cost-per-acquisition reduced by 82% and click-through rates climbing to an impressive 25.65%. Organic keyword rankings skyrocketed by 8,649%, and PPC campaigns established Event Rents as a market leader for event-related searches—making them one of the most influential players in shaping search user trends in their industry.

Search Engine Optimization

  • Traffic value rebounded from -5.93% decline to steady growth of +9.79% monthly.
  • Keyword rankings expanded to 1,300 organic terms.
  • Organic traffic reached 2,100+ monthly visitors, building a durable foundation for long-term growth.

Google Advertising

    • Cost per acquisition reduced from $19.59 to $3.51 (82% improvement).
    • Click-through rate achieved 25.65%—about the industry average of 3.17%.
    • Monthly conversions consistently 130+, while keeping CPA 93% below the industry benchmark.

Testimonials

People love working with Enleaf

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