ORGANIC TRAFFIC UP 71% AND TOP-10 RANKINGS UP 61%

The Credit Counselling Society is a non-profit organization that has been accredited as a charity. Since its establishment in 1996, it has provided assistance to more than 900,000 Canadians by offering credit counselling and education services. The organization’s primary goal is to help, educate, and provide hope to Canadians to help them achieve financial well-being. It offers various services such as free credit counselling, affordable debt solutions, and educational resources.

THE PROBLEM

By the time Credit Card Counseling Society reached Enleaf, its website had been losing organic traffic for more than a year. Monthly organic sessions had fallen from roughly 30,000 in late 2020 to under 12,000 by January 2022, a drop of 39% against the same month a year earlier.

The cause was structural. A site redesign in January 2021 had changed the site’s URLs, and Google treated the replaced pages as new while the old addresses kept the authority. Rankings that had taken years to build were split between two sets of pages. Work by a previous SEO agency after the redesign had not addressed the root cause, and the number of keywords in Google’s top 10 had dropped by nearly 30%.

The organization needed someone who could find the cause quickly, stop the loss, and rebuild.

THE SOLUTION

Enleaf began work in April 2022 with a full technical audit, then ran a monthly program across six workstreams.

Technical recovery plan. The audit traced the traffic loss to the redesign’s URL changes and produced a prioritized fix list covering redirects, orphaned pages, robots.txt and sitemap errors, 4xx pages, duplicate content, heading structure, structured data and oversized images.

Content optimization. Existing high-value pages were rewritten each month against target keywords and measured content scores, with several pages moving from the 20s and 30s into the 80s.

New content. Monthly content briefs targeted the questions Canadians actually search, such as how to get a credit report, hard versus soft credit checks, and how debt settlement works.

Toxic link cleanup. High-spam backlinks inherited from earlier work were identified and disavowed.

Link acquisition. Editorial guest posts were placed every month on finance and business sites, pointing at the debt-help, consumer-proposal and debt-consolidation pages.

Local visibility. Business Profile posts, citation building and local rank tracking for the Toronto, New Westminster and Calgary offices moved the core city terms to position one within the first month.

THE RESULTS

Comparing April 2022, the month the engagement began, with April 2023:

Organic traffic rose 71%, from 13,500 to 23,100 monthly sessions.
Keywords ranking in Google’s top 10 rose 61%, from 1,613 to 2,604.
Keywords ranking in the top 3 rose 75%, from 613 to 1,071.
Total keywords ranking in the top 50 rose 56%, from 6,313 to 9,836.
The estimated value of the site’s organic traffic rose 62%.
Full-year 2023 organic traffic finished 59% above 2022, and every month from January through November 2023 beat the same month of the prior year.

Testimonials

People love working with Enleaf

Enleaf's contribution to our seo services has brought about a significant transformation in a short span of time, considering the scale of our business. This has not only led to great profits but also provided us with the brand awareness, brand integrity, and channel share we have been striving for. We are extremely pleased with the partnership and its outcomes.

I can’t even imagine anyone else doing what Enleaf has done. They constantly think of ways to innovate and drive traffic to our website for direct bookings. We would not be where we are today without Enleaf. Our Google SEO and Google Advertising strategies have helped grow our business because everything is so streamlined to relay information to potential users and guests.

"When we first came to Enleaf, we told them we didn't care what they did or how you did it as long as the results were there, and time and time again, month after month, they have delivered. That's something that not everyone can do. Enleaf has proven that it can do great work. Time and time again, month over month."

"Before picking a website I researched many companies some big ones far a way, and companies locally, eventually after reviewing about 8 companies I chose Enleaf. I wanted to choose local first because I didn't want to talk to someone on the phone far away that I may never get a hold after work completed, plus I prefer person to person contacts. The other reasons for Enleaf was quality of wok already done, reviews, and price. After meeting with Adam Chronister the professionalism of him and his team was also impressive. Note the customer support during my whole process has been great. Choose Enleaf above all the rest!"

"Had the pleasure of working with Enleaf on our Boards Web Site, not only were they quick to respond to my needs, they did an excellent job of outlining all the steps needed in order to accomplish what I was looking for. So many times in this industry I have found players who do not respond to email questions and would never in a million years actually talk to you on the phone or meet in person. Adam from Enleaf does both and provides people like me (a real novice) with all of the information needed to make informed choices. We have a great web site that has exceeded our expectations and Adam has continued to make suggestions that continue to improve what we have. I would and have recommended Enleaf to anyone that is seeking their services!"

"I appreciate Enleaf and their services!! I totally recommend them!! I had been working on a project, not getting anywhere productive. After a short consult I was able to define my processes and get my business moving forward on the most efficient and wise path. Again, thank you Enleaf!! I will continue to utilize your services and recommend you."

"Looking for a programmer who is up-to-date on the latest and greatest can be a challenge. Enleaf did a great job getting our clients up to speed with their websites. I would recommend them. They are good and reasonable. I will use them again. "

"My husband says if anyone can put up with me while I am working on a project (and my attention to detail) that they deserve a medal. Enleaf was extreme professional. I would give them the HIGHEST recommendation of all the web designers I have worked with during the past ten years."

"We needed to find a developer who had experience with the Magento platform. Enleaf came highly regarded as the agency for the job. We hit it off from the first conversation we had! Adam took on a 5 month SEO project for us and boy, has it ever payed off! He was able to work within my budget and even teach me how to do this stuff on my own. Not many people are willing to take on work and teach their talents at the same time. If you ever need any development, SEO, etc. be sure to give Enleaf a call… they are really good and pleasant to work with. Thanks again Enleaf!"

Adam and his crew were great to work with. They listened to what we wanted and delivered exactly what we asked for. We felt like the contact between the Enleaf team and our company was perfect and like Enleaf really listened to what it was we were hoping to accomplish. Beyond all that, their team continues to be a point of contact and always there for any questions we have. We couldn't be happier.

We hired Enleaf to do an SEO audit of our website. In a little over one week, they came back with a 49-page report highlighting on-site issues and provided recommendations that my team could quickly act on. Adam and their team have been helpful throughout the post-audit process, and I look forward to working with Adam and his team again.

I don't recommend people a lot online, but Adam and the team at Enleaf are Grade A professional digital marketers. They got the talent, ideas, and skills to make online marketing work for anybody.

"We are getting crazy busy, so we are feeling it already! This is fantastic!"

"Our customers are saying they are finding us everywhere. I even have some of them asking who my SEO agency is. Whatever you guys are doing, keep it up."

“Adam works with me on a project and the results have been great. Of course, it takes a few months before things start really picking up, that's just how SEO is built, but we see a noticeable difference in our organic traffic since working with them.”

"This looks great, and we can see the relevance of Google already!... Looks like we are on the right track.

"We are getting crazy busy, so we are feeling it already! This is fantastic!"

"We have been seeing a noticeable uptick in lead forms from folks that are finding us purely through a Google search. What you guys are doing is working - thank you so much!!"

"After doing quite bit of research I concluded that 8 out of 10 digital marketing companies are charlatans. Asking basic questions to others companies before Enleaf often yielded a simple "yes we will do that" or deer in the headlights on some basic things that a layman like me could google and find out.

Enleaf had answers for everything and furthermore, educated me on the nuance of the topics such as where the conventional wisdom is wrong, where it is right, and where is shades of right. Think of it as a "yes, that is correct...but" kind of thing. It is that deep understanding that is required to do this job.

I was very pleased with the work product and responsiveness. Of course the main concern is that you pay someone for something "creative" and they hand you a pile of garbage that is harder to fix than start over and leave with your money. I quickly realized based on progress reports I was being shown, that this would not be the case with Enleaf. I watched the website grow from an idea to a fleshed out completed product and it exceeded my own vision which I had feared may have been too ambitious. They made it happen."

"Thank you and your team for all your help. I do appreciate your professionalism and patience. You told me Enleaf could do its part in making Avalon Counseling a significant factor in this area. You did and more."

"I am very happy with the website design that Enleaf completed.

It was a complete redesign for my art work.

Adam's communication skills are excellent and technical knowledge are first rate. The training videos he provided will be very helpful in the future as I move forward with editing the website myself. I highly recommend Enleaf."

"had a great experience building our website and webstore. Very open to input and giving us options to look at through out the process. We are very happy with the finished product. We would recommend them highly."

"Enleaf built my personal website and I'm very happy with it. Really enjoyed working with Adam, a skilled designer who offers an excellent service."

"Our customers are saying they are finding us everywhere. I even have some of them asking who my SEO agency is. Whatever you guys are doing keep it up."

"Working with Enleaf, on both small client accounts as well as larger ones, has always been a smooth, unified process. They are quick to answer questions, excellent at providing recommendations, and ensure their monthly reporting reflects their efforts in an easy to digest format for the marketing agency and client alike. "

"We started working with Enleaf in Dec 2017 on our Search Engine Marketing and Adwords campaigns. We saw an almost instant improvement in our conversions, click through rate, and cost per acquisition. We added Search Engine Optimisation work with Enleaf in February 2018 and have really started to see amazing gains in these areas as well. Year over year and month over month, our comparisons and results are off the charts. It's been just a few short months, and we are very satisfied with our results. We're seeing our company page show up on Page 1 of Googles search results. We're getting thousands of dollars of traffic to our website "for free" through organic marketing with Enleaf and they're also helping us learn how to write our blog post on our own better. Making our entire marketing machine work in a more cohesive and planned manner. Our overall sales are up 8% over last year. A lot of this, we feel is because of Enleaf."

"We were looking for SEO in Spokane and after a pretty bad experience with one vendor we moved on to Enleaf. We could not be more thrilled with the results. They not only showed us where the other vendor went wrong but got us on course to double our site traffic and leads."

"We hired Enleaf about a year ago to redesign our Spokane business website. We are very delighted at how that turned out, and he has been managing our SEO ever since. I recommend him every chance I get. He does quality work at a very fair price."

"Enleaf was very easy to work with. They were fast efficient and our final product was an amazing web page for our new Rugby team. In addition to the web page they were able to produce Team Business cards on a 48 hr turnover! What perfect experience. Thanks Enleaf"

"Adam works with me on a project and the results have been great. Of course, it takes a few months before things start really picking up, that's just how SEO is built, but we see a noticeable difference in our organic traffic since working with them"

"We are getting crazy busy, so we are feeling it already! This is fantastic!"

BEST IN B2B GOLD AWARD
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2022

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Home Business Magazine

2023

Top 10 PNW Agency

The Startup Magazine

2025

ORGANIC TRAFFIC UP 71% AND TOP-10 RANKINGS UP 61%

THE PROBLEM

THE SOLUTION

THE RESULTS

Testimonials

People love working with Enleaf

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