When Ambassador Leaders reached out to Enleaf, they were at the peak of their recruiting season and running into issues with some negative PR that was showing up in position 4 of Google for their branded search term. The negative PR was listed on a forum mostly by users who never actually utilized Ambassador Leaders’ services.
Enleaf developed a multi-faceted approach consisting of both a branded Pay Per Click marketing campaign and an organic rankings strategy. The branded Pay Per Click campaign worked to push everything in the search engine results to pages lower down in Google’s search rankings and, as a result, push the offending page lower down the fold. The organic ranking strategy focused on driving traffic and backlinks into Ambassador Leaders’ 3rd party pages to boost those pages’ relevance and page authority and, as a result, push them higher in the rankings than the offending website.
Within less than a two-month period, Enleaf was able to completely bury the negative PR mentions that were affecting Ambassador Leaders’ reputation, all while helping them create new 3rd party web properties that bolstered their online reputation.
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Since 2009, Enleaf has been helping emerging businesses grow their online reviews through website design and digital marketing. Enleaf is centrally located in the heart of Spokane, WA, with satellite offices in Coeur d’Alene, Idaho.
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