Beginning with an exhaustive audit and review to determine where Enleaf could help the most, we determined that Academic Entertainment not only lacked proper KPI reporting but needed additional structural on-page and off-page updates to compete. Their site was bogged down by usability and uptime issues while also lacking a cohesive backlink profile.
Enleaf’s focus for the first phase of the campaign was to set up proper tracking to measure both traffic and conversions into the website. Having the ability to see these factors helps determine the effectiveness of a marketing campaign of any sort. Once the tracking was set up, Enleaf did an initial round of keyword and competitor research to help guide both the content marketing and backlink acquisition strategy. To help with the website’s server configuration and codebase, technical SEO was implemented, which resulted in improved load times and increasing usability.
Within a year of engaging Enleaf for digital marketing services, Academic Entertainment enjoyed a 145% increase in rankings and a 55% percent increase in organic website traffic.
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