145% INCREASE IN RANKINGS / 55% INCREASE TRAFFIC

Academic Entertainment combines educational assemblies with the showmanship of theater, taking the stress and dullness out of school assemblies. Founded in 1997, they saw that reaching schools and camps across the country was best through the then-new internet. Struggling to find a foothold, they turned to Enleaf to grow their online presence and offer their educational shows to more schools.

THE PROBLEM

Beginning with an exhaustive audit and review to determine where Enleaf could help the most, we determined that Academic Entertainment not only lacked proper KPI reporting but needed additional structural on-page and off-page updates to compete. Their site was bogged down by usability and uptime issues while also lacking a cohesive backlink profile.

THE SOLUTION

Enleaf’s focus for the first phase of the campaign was to set up proper tracking to measure both traffic and conversions into the website. Having the ability to see these factors helps determine the effectiveness of a marketing campaign of any sort. Once the tracking was set up, Enleaf did an initial round of keyword and competitor research to help guide both the content marketing and backlink acquisition strategy. To help with the website’s server configuration and codebase, technical SEO was implemented, which resulted in improved load times and increasing usability.

THE RESULTS

Within a year of engaging Enleaf for digital marketing services, Academic Entertainment enjoyed a 145% increase in rankings and a 55% percent increase in organic website traffic.

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