Search Engine Optimization is the technique through which the content on your website is optimized in such a way that it gets ranked higher during searches. If a website is optimized properly, it will be ranked higher when related keyword searches are done. People will be able to get access to that website which will consequently help you in increasing your website’s and business’s popularity and revenue.

Many businesses both big and small undervalue the impact of SEO thinking that it’s not an important component of marketing their business. But the truth is, if you want to compete with others, you will not only have to provide better services and products, but will also have to properly optimize your website so that people know that you exist when they try to search for your products and services.

The importance and effectiveness of SEO can be understood by an example. If you opened a new restaurant, you would probably put road signs and banners at various places to make people aware that your restaurant exists and could be found. To attract the customers, you have to show them what you can offer and where you can offer it. Similarly, you have to make your website attractive to search engines so that when people search for particular keywords, the search engines will display your website high in its index of its results.

The following are a few tips that suggestions for getting started with SEO:

#1 Use a SEO evaluation tool to know exactly where your website stands and what it lacks. You can probably fix some of the problems yourself. SEO MOZ has some great free SEO evaluation tools. These can be found at http://www.seomoz.org/tools

#2 Use the main terms and keywords of your business in the title bar of the website which will be used by search engines to identify you.

#3 Identify the keywords that identify your products and services. You can use Google Adwords to see the statistics and keywords that people normally search for. Accordingly, you can add those keywords to your content in the website to improve their ranking in searches.

#4 Make sure that your page is built on a platform that is SEO friendly and allows for easy content creation. A simple Google search for SEO friendly CMS platforms will provide you with a log of great info on website platforms that are well suited for SEO.

#5 Update your design in order to have a strong call to action. Whether that be the prompting of users to call your business for info or fill out a contact form, having a measurable action on your site can provide some great value. Attention Wizard

So by using these self discipline techniques, you can become a successful freelancer. If you are having difficulty in following them, go through them from time to time to keep a check on yourself.

Adam Chronister is co-founder of Enleaf, an award winning Web Design and Internet Marketing Firm. You can find him on Facebook and Twitter.