Is Link Building Still An Important Marketing Strategy In 2020? Digital marketing is a constantly evolving and confusing combination of techniques. In the last decade, we’ve seen the rise of mobile marketing, video marketing, and social media marketing. But there is a highly-efficient marketing strategy that has been around for longer and arguably yields more…
Many people in the search optimization world are currently debating whether click-through-rate has an impact on search engine rankings. Well, for starters, this debate is not new to those who have been around for long enough in this industry. Click-Through-Rate, or CTR as it is commonly known in digital marketing circles, has been a controversial…
Did you know, WordPress is the one of the fastest growing CMS (Content Management System) on the web? Roughly 500+ new websites are being built on WordPress every day. It powers approximately 34% of all the websites on the Internet, including TIME, Mashable, and Marketing Land. On average, 20 blog posts are published on the…
We all know that links are an important part of SEO, but what determines if a link is good or not. Let’s look at 7 characteristics of a quality link. Relevance A good backlink needs to be relevant to the content they link to. For one thing, it is more likely that a visitor will…