LinkedIn is More Powerful then you Know?
When we talk about online marketing tools, people think about Facebook, Twitter, and all these online resources but they hardly realize how powerful LinkedIn is. In this post we will outline one LinkedIn Marketing Hack that instantly expands your 1st degree connections on LinkedIn.
Play the Audio Version:
First however let me tell you, LinkedIn is highly rewarding, highly important and highly powerful marketing tool.
If you only realize the potential of this marketing tool, it alone can serve you your purpose. Depending on your industry or niche, there are LinkedIn Marketing tips and tricks that can greatly improve your game.
So, let’s start off with the facts.
Where does a good 60% of the job searches where people actually do placements for various companies happen?
This fact alone makes LinkedIn a major avenue for getting a job and getting more leads in a business.
How do you actually realize the potential of this powerful marketing tool? Before we delve deeper let’s first understand LinkedIn connections.
What do Connections mean on LinkedIn?
The first trick right out of the box is that you have to be connected.
- Many people don’t really understand how search works on LinkedIn. If you want to be found on LinkedIn, you need to be connected to the people.
- If someone wants to find you, he or she needs to be connected to you otherwise they won’t find you.
So how on earth can you be connected to every potential client or employer out there?
There is a concept of ‘7-Degrees of Separation’ which states that everyone in the world will be connected through 7 degrees of separation. LinkedIn doesn’t use that concept but instead have a concept of ‘2-Degrees of Separation’.
This essentially means for everyone you are connected with, you are also connected to their connections. As a result, you can see the connections of your connections when you are searching.
If I have 8 thousand first level connections this means I have 5 million second level connections. So, 5 million people can actually see me on LinkedIn.
But if there are 200-300 million people using LinkedIn you can’t really get all of them to see you if you only have 5 million people who can reach out to you. If you want to connect with all of them or at least a major portion of them you gotta increase your connections. How do you do that?
How to get 1st Degree Connections in linkedIn
LinkedIn Hack #1 – First things first, get those first few thousand connections. LinkedIn allows you to get all of your contacts from Gmail, Yahoo mail or whatever mailing service you use.
LinkedIn Hack #2 – There is a website called Top Linked which gets you close to 2000 connects in a day.
You can literally go to the website and download an excel file with 2000 connections. Import them to your LinkedIn account and you are good to go.
These 2000 people on the list are seeking connections and so, want to be connected with everyone out there.
Congratulations! You now have 2000+ power connectors on your list.
Join Good Groups
LinkedIn Hack #3 – Groups with a good number of members are another way of seeking more connections on LinkedIn. When you join a group you are exposed to all the people in the group.
Personally, I would suggest you join 50 good groups relevant to your industry or niche. You can also go for relevance in the sense of people looking for people in your industry. Ultimately, you want people to search for you because of what you do.
The more quality groups you join that have a lot of users the more are your chances of being contacted by potential employers or business clients.
So, these were a quick few tips on getting strong LinkedIn Connections. Once you establish strong connections you are exposed to a wider audience and this certainly augments your chances of being found out.