Search Engine Optimization (SEO)

What is SEO?

Search Engine Optimization (SEO) is a technical art that deals with the numerous on page and off page factors which effect how your website appears in the search engines. Improving these factors is important because, search engines use these data points to determine where your site will show up in their results pages.

When taking on an SEO project we start by employing keyword and competitor research along with analysis of your existing website code base. We do this in order to identify missed opportunities and areas of improvement, which will positively, impact your traffic and rankings. By the end of our research we have an exhaustive overview, which outlines which keyword and partner traffic channels are best capable of driving qualified traffic to your site. We examine this against the search engines algorithms then we work with your website’s content and code to align it with the algorithms of major search engines.

What does an SEO campaign involve? 

  1.  In-depth keyword research that helps determine your target keywords as well as most important traffic.
  2.  We determine, who is currently ranking on the first page of major search engines and what they are doing to stay on the spot. These page-one websites are our greatest competitors and we learn everything we need to know about them, while keeping an eye on them for you as much as possible
  3.  After this is done, we then create a plan to work improve your websites online visibility. Eventually you will start to notice the traffic quality and quantity into  your has improved and along with that comes more qualified business leads and higher sales.
  4.  Standards are everything when running or maintaining a website. To make sure that your website is not in anyway running on sub par code standards; we carry  out in-depth website analysis with edits so as to ensure that your website complies the terms and services of the major search engines.
  5.  Also, we work on optimizing your website contents using the targeted keywords. You have no cause to worry; Enleaf has skillful editorial abilities that will not  change the core messaging of your web content.
  6.  You also get to enjoy development of new pages that will eventually broaden your website coverage for target keywords
  7.  Navigation and Internal linking strategies.
  8.  We present you with a monthly analysis that provides a account of the recorded progress coming from the changes effected. This helps you track of effects of the  changes being applied from time to time.
  9.  Then we go over all the processes listed above, month after month while keeping tabs on the feedback we are getting from search engines.

Can you guarantee me the fist spot ranking in Google?

When it comes to Search Engine Optimization do you know who you can really trust? There are numerous individuals and now even some agencies that promise you the moon, but when it comes actually delivering they fall short. The reality is that with SEO it’s impossible to make guarantees related to certain aspects of the process, most notably ranking and traffic.

Any SEO company that guarantees a specific ranking is either selling black hat SEO or simply lying about what can and cannot be promised. Such companies should not be trusted! Likely they are using tactics that will eventually get your site penalized in the search engines.

You can refer to this article for more info: Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings http://moz.com/blog/why-reputable-seo-firms-dont-promise-guaranteed-search-engine-rankings

While we don’t make specific promises about placement and rankings we are one of only a few agencies in the area that employ certified technical expertise and have a track record of success.

What we can guarantee is improved visibility given a 6-month campaign. Often we can see positive results within the first few months. Below are two such examples from very recent SEO projects we have taken on. In both scenarios we have been able to significantly improve the website visibility online.

Within a month of making necessary on page changes we saw a significant spike in the following.

  • Sessions: (A session is the period time a user is actively engaged with your website, app, etc. All usage data)
  • Page Views: (Page views is the total number of pages viewed. Repeated views of a single page are counted.
  • Session Duration: (The average length of a Session.)
  • And a decrease in Bounce Rate: (the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page)
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