How Does SEO Work?
SEO stands for Search Engine Optimization and works kind of like reading a book or newspaper. When people read they tend to take in information that matches up with what they’re looking for. Search engines aren’t too much different. See, search engines read sites and glean information that they can match up with what users search for. They’re also very judgmental things, search engines will rank your website based on a number of factors from website load speed to how long people stay on your site.
Fo more info on how SEO works see our post titled How does Google Evaluate Websites
How Much Does SEO Cost?
SEO costs vary depending on what kind of campaign you’re looking to have and the expertise of the SEO agency. There is quite a difference between having an SEO Marketing Agency on retainer or hiring them for a single project, for example. The best way to know how much an SEO service will cost is to get a consultation, there are rarely fixed prices because SEO is not something that you do just once. It usually requires months of ongoing work and implementation before you see improved traffic and rankings.
For more info read our blog post titled How Much do SEO Services Cost
Why Should I Continue SEO Once I’ve Gotten Good Rankings?
Once you get ranked highly in a search engine, don’t you want to stay there? Search engines are always updating and changing their algorithms and your site can rise or fall fairly quickly because of it. Keeping an SEO company on board helps you to maintain that your rankings keep climbing as they keep an eye on the new information through constant research and tests. Nothing is static with search engines, so you’ll need to change your approach when the search engine algorithms update.
How Long Does SEO Take?
Gaining traffic is the result of an increase in search engine rankings. Once you see your business’s website climb in the search results, the traffic won’t be far behind. Patience is a virtue here, so don’t expect to see a massive increase overnight. Depending upon the age of your website, your competition, etc, it can take a few months before you’re website shows up on the first page of Google but you will see a gradual increase in traffic over time. The important thing is to see a climb.
For more info on this see our post titled How long does SEO Take
What’s the Difference Between SEO and PPC?
SEO is an organic and “free” traffic source unlike PPC or paid promotion, which is closer to traditional advertising practices. With PPC you only get prominent placement as long as you pay for that placement. The moment you stop paying your ad placement goes away. SEO, on the other hand, does not require you to pay for placement as it comes naturally based upon the valuation the search engines place on your site. It’s also important to know that organic traffic typically outperforms organic traffic as its typically interpreted to be more trustworthy by consumers.
What Happens If I Cancel My SEO?
Think of stopping an SEO campaign as no longer working on house repairs once your home has been built. Eventually, if you never do any upkeep you your initial investment will start to erode. Any progress you’ve made will start to diminish as the competition gains more traction. Maintaining a websites visibility is a constant task, if you’ve only had your SEO on board for a short time, then any gains you’ve made will very quickly evaporate.
For more info on what happens when stoping you SEO see our post titled 6 Reasons Canceling Your SEO May be disastrous for your business
Ready To Take things to the next Level?
If you think an SEO campaign with Enleaf is what your business needs, then contact us for a free SEO audit! We’ll have a look at your site, make contact and discuss where your site is at and where it could go. Enleaf’s SEO professionals won’t promise you the moon, as no provider ever should, but instead will give you a realistic assessment of what can be done with your website. We hire dedicated professionals that can and do deliver real results on a regular basis, so you will know what you can expect.
Contact us for a Free Quote
Awards and Honors For Enleaf
Here at Enleaf we pride ourselves on maintaining a collaborative spirit. We regularly interface with some of the webs most recognized companies in-order to stay ahead of the curve. We feel that learning is an investment both in ourselves as well as in our customers. This is why we have traveled both domestically and internationally in-order interface with companies like, Google, Twitter, Baidu, and others. We learn from the best in order to deliver a premium product to our customers. The knowledge we gain through these relationships and training events is rolled back into each and every project that we do so our customers are left with a premium product.
- SMX 2011 International Search Summit (http://www.internationals)
- Elevate 2012 (http://www.pardot.com)
- Managing People and Operations for Profit – North Idaho College – 2014 (https://www.nic.edu/)
- Marketing Strategy for Profit – North Idaho College – 2014 (https://www.nic.edu/)
- Yext Certification Program – 2014 (http://www.yext.com/)
- SMX West 2016 (marketinglandevents.com)
- SMX Advanced 2016 (marketinglandevents.com)
- International SEO Experience – We did a project in China that involved touring Baidu (The Google of China)