Category: SEO

What Are Google Core Vitals

What are Google Core Web Vitals

In May of 2020, Google launched the Core Web Vitals Report inside of their Google Search console.  This new toolset aims to provide web developers and site operators and with a set of SEO tools and metrics capable of improving their website’s user experience and performance. Ultimately, the Google Core Web Vitals’ introduction is Google’s…

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Does Click Through Rate Really Matter

Does Click Through Rate Matter

Many people in the search optimization world are currently debating whether click-through rate impacts search engine rankings. Well, for starters, this debate is not new to those who have been around for long enough in this industry. Click-through rate, or CTR as it is commonly known in digital marketing circles, has been a controversial ranking…

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