576% ROAS and 65% Lower CPA:

Filter Professor provides premium air filtration and dust collection solutions for industrial and commercial applications across North America.

THE PROBLEM

Prior to partnering with Enleaf, Filter Professor had no paid search presence at all. Their sales relied solely on organic reach and word-of-mouth referrals, leaving a significant gap in visibility for high-intent industrial buyers searching online.

The website also lacked structured product data—many SKUs were missing, and products weren’t properly organized for SEO or ad targeting. Without clear taxonomy or digital inventory, it was nearly impossible to run product-level campaigns or track performance accurately.

THE SOLUTION

Website Rebuild and Conversion Foundation

  • Developed a custom Shopify storefront with full e-commerce functionality.
  • Built a third-party product mapping and organization system, creating a structured digital inventory of SKUs and product data that had never previously existed.
  • Expanded the website’s page count and product depth by multiple factors, boosting crawlability and organic visibility.
  • Integrated advanced product search and filtering, allowing customers to find the exact filters or equipment compatible with their systems.
  • Designed mobile-optimized pages focused on conversion flow and user intent.
  • Implemented full-funnel analytics and event tracking to monitor purchasing behavior and ad performance.

Launching Filter Professor’s First-Ever PPC Campaign

  • Conducted in-depth keyword and competitor analysis to identify profitable search opportunities (e.g., “industrial dust collectors,” “fume extraction systems,” “downdraft tables”).
  • Built a Google Ads structure from the ground up, aligning ad groups with product categories and buyer intent.
  • Crafted high-CTR ad copy and developed custom landing experiences matched to each keyword cluster.
  • Used geo-targeting and demographic segmentation to reach industrial buyers in prime manufacturing regions.
  • Deployed continuous A/B testing and bid optimization, steadily lowering CPA while increasing conversions and return on ad spend.

THE RESULTS

  • Generated 18,857 clicks at an average CPC of just $0.31—roughly 85% below industry norms.
  • Achieved ROAS peaks of 576%, outperforming standard B2B and industrial benchmarks by more than 2×.
  • Delivered steady conversion growth, averaging 13–24 new qualified sales per month.
  • Built a scalable, data-driven PPC foundation to support future catalog expansion and retargeting.
  • The new structured product system and expanded site architecture led to major improvements in site crawlability, visibility, and long-tail keyword reach.

By launching Filter Professor’s first-ever paid advertising initiative and creating an entirely new digital catalog infrastructure, Enleaf transformed an underperforming informational site into a high-performance e-commerce engine.

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