How to Rank Your Site in 2017


When performing search engine optimization in 2017, you have to consider two things.

  1. First, you need to have good strategies that produce results.
  2. Secondly, you need to make sure that those strategies will not eventually produce a penalty that knocks you out of the search results altogether.

In order to accomplish both of these, you must use sound SEO strategies that fall under Google’s guidelines. It’s also important to listen to Google when they explicitly tell you something is important.

Using Google’s Own Guidelines To Rank Better

Google Search Engine Optimization Starter Guide

Google’s own Search Engine Optimization Starter Guide is a good resource to start with. Stray to far from these suggestions and you may find that your high rankings will be short-lived.

Below is a list of 5 SEO tips that will help your site rank better without the risks of penalties.

Step 1: Learn How To Rank For Rich Answers

Google Rich Answers

In 2017 almost 20% of all Google searches result in rich answers. This number is only expected to grow going forward. Therefore, learning how to optimize your pages to trigger rankings with rich answers is very important and will become even more important over time. Most website owners have trouble ranking for rich answers because it is a new concept that involves more than just ranking number 1 in the organic search results. In fact, many rich answers come from the number 2 and number 3 slots. Rich answers can even come from results as low as number 10. When employing rich answer on your site, you need to employ five basic strategies for maximum success.

Make sure you rank in the top 10 of the organic search results for the targeted keyword.

This involves nothing more than traditional SEO tactics. Without a top 10 ranking, you can guarantee a web page has little chance of becoming a rich answer. Top 3 results will give you the best chance though so it’s best to aim for that

Start your sentences with a question or command word.

For example, “Use these 5 SEO tips for better rankings” is a sentence that is started with a command word. In the example the word “Use” implies a command because you are not suggesting something, you are telling them to do something. Likewise the sentence “How to improve your Google Rankings” uses the “How to” phrasing to start the sentence implying that you are providing an answer to this query.

Keep your headings unambiguous.

What that means is to make sure that your headings are clear-cut and cannot be interpreted any other way than their intended purpose. Unambiguous headings assure google that your content is precisely the information the user is searching for, For example, the heading “Hospitals Get Sued By 7 Foot Patients” is an ambiguous heading. This heading can be interpreted two ways. It can mean that the Hospital is getting sued by 7 different patients that came in with foot problems or it could mean that a 7 foot tall patient with foot issue is suing the hospital for inadequate care. Google’s search algorithms are exceptionally good at distinguishing unambiguous headings from ambiguous ones.

Utilize list in your content.

Lastly, writing list-based articles that are explicit in their purpose give you the best chance at generating a rich answer ranking. This is because list based articles employ both an explicit headline (the blue link you click on in the results) and provide the crawler with an easy way to scan your content. If you type in any sort of list-based keyword into Google, you end up with a rich answer result almost every time The same holds true with questions as well, but they do not have the same success rate as list-based articles do.

Ranking your site with Rich Answers

  1. Make sure you rank in the top 10 of the organic search results for the targeted keyword.
  2. Start your sentences with a question or command word.
  3. Keep your headings unambiguous.
  4. Utilize list in your content.

Step 2: Optimize Your Mobile Website SEO Using Google’s AMP

Google AMP Optimization

Google recently unveiled their new accelerated mobile pages project that is designed to create a new standard for mobile web pages. Google’s main focus for creating this project centers around their constant desire to enhance the speed at which web pages load in their search results. The faster a page loads the better. In order to do this, though, the website owner has to scale down the code to make it less bulky. This not only creates a better user experience, but it also serves other SEO purposes like reducing bounce rate.

Step 3: Increase Page Speed For Other Website Platforms

Website Speed

There are three main platforms for a website, or at least there should be if you are doing it right. These include the mobile, tablet, and desktop platforms. Page speed optimization is most commonly test tested against the desktop platform. However, there are a huge amount of websites that do not increase their page speed for mobile and tablet platforms. Google’s takes all three of these into account when ranking your web pages in the search results. This means that you could have an increased page load speed on the desktop platform, but not rank well overall because your mobile and tablet platform templates load very slow due to a lack of optimization. Google’s PageSpeed Insights is a good place to start your cross-platform testing as it measures load time both from a desktop and from a mobile perspective.

Step 4: – Use The Smallest Amount of 301 Redirects That You Can

301 Redirect

Avoiding a large amount of 301-page redirects is something that has always been important in SEO. These redirects cause your web pages to diminish their page rank and thus result in a drop in the rankings. Google has recently come out stating that these redirects are not punished like they used to be, but research tells us differently. It seems as though the use of 301 redirects results in a reduction of the passing of topical relevance through link anchor text from page to page. Basically, it can be summed up as the reduction of 301 redirects can likely improve your site’s rankings, but an increase in 301 redirects can possibly hurt your site, so it is best to stay on the safe side and use minimal 301 redirects regardless of Google’s current stance/statements.

Step 5: – Use Advanced Analytics To Improve User Engagement

Google Analytics

As mentioned earlier, things like having a low bounce rate and the amount of time a visitors stays on your website are important for search rankings. Advanced analytics can tell you a lot about how visitors are interacting with your site while browsing. For example, using advanced analytics can help you figure out which pages are the common exit points for visitors. Typically, when there is a high percentage of visitors exit the same page, it means that the information on that page was not what they were looking for. This can often have a negative effect on your site overall bounce rate. Utilizing advanced analytics can help determine this as well as many other things that will help improve your site’s overall usability.


In order rank well in the present and in the future, you must employ as many SEO strategies that you can. Including those key items listed below.

How to Improve your SEO Ranking

  1. Learn How To Rank For Rich Answers
  2. Optimize Mobile Website SEO Using Google’s AMP
  3. Increase Page Speed For Other Website Platforms
  4. Use The Smallest Amount of 301 Redirects That You Can
  5. Use Advanced Analytics To Improve User Engagement

There is no single strategy that produces the bulk of the results. It is a combination of things that produce high rankings. The good thing is that Google, for the most part, tells you what is important to them. If you follow those tips you will have a great chance at achieving high and long term rankings in the search results.